How To Organize A Dance Studio Open Day
Danielle Bull
January 28 2025
5 min read
How To Organize A Dance Studio Open Day
Danielle Bull
January 28 2025
5 min read
How To Organize A Dance Studio Open Day
Danielle Bull
January 28 2025
5 min read
Have you thought about running an open day to help promote your dance studio and attract new students?
Organizing an open day for your dance studio is a great way to attract new students and showcase what your studio offers.
Here’s a guide written to help you make it a success, from knowing the best date and time to organize your open day, to promotion and follow-ups, as after all you’re hosting this open day to help increase the number of students you have and your overall revenue.
Have you thought about running an open day to help promote your dance studio and attract new students?
Organizing an open day for your dance studio is a great way to attract new students and showcase what your studio offers.
Here’s a guide written to help you make it a success, from knowing the best date and time to organize your open day, to promotion and follow-ups, as after all you’re hosting this open day to help increase the number of students you have and your overall revenue.
Have you thought about running an open day to help promote your dance studio and attract new students?
Organizing an open day for your dance studio is a great way to attract new students and showcase what your studio offers.
Here’s a guide written to help you make it a success, from knowing the best date and time to organize your open day, to promotion and follow-ups, as after all you’re hosting this open day to help increase the number of students you have and your overall revenue.
Have you thought about running an open day to help promote your dance studio and attract new students?
Organizing an open day for your dance studio is a great way to attract new students and showcase what your studio offers.
Here’s a guide written to help you make it a success, from knowing the best date and time to organize your open day, to promotion and follow-ups, as after all you’re hosting this open day to help increase the number of students you have and your overall revenue.
Have you thought about running an open day to help promote your dance studio and attract new students?
Organizing an open day for your dance studio is a great way to attract new students and showcase what your studio offers.
Here’s a guide written to help you make it a success, from knowing the best date and time to organize your open day, to promotion and follow-ups, as after all you’re hosting this open day to help increase the number of students you have and your overall revenue.
1. Plan Your Open Day
Before you start organizing your open day, it’s important to understand and agree on what the overall objective of the day is, whether it’s attracting new students, showcasing a specific class, or building awareness.
Once you’ve decided what your objectives are you will have a better idea of who your target market is, allowing you to choose a time and date that best suits that demographic:
1. Plan Your Open Day
Before you start organizing your open day, it’s important to understand and agree on what the overall objective of the day is, whether it’s attracting new students, showcasing a specific class, or building awareness.
Once you’ve decided what your objectives are you will have a better idea of who your target market is, allowing you to choose a time and date that best suits that demographic:
1. Plan Your Open Day
Before you start organizing your open day, it’s important to understand and agree on what the overall objective of the day is, whether it’s attracting new students, showcasing a specific class, or building awareness.
Once you’ve decided what your objectives are you will have a better idea of who your target market is, allowing you to choose a time and date that best suits that demographic:
1. Plan Your Open Day
Before you start organizing your open day, it’s important to understand and agree on what the overall objective of the day is, whether it’s attracting new students, showcasing a specific class, or building awareness.
Once you’ve decided what your objectives are you will have a better idea of who your target market is, allowing you to choose a time and date that best suits that demographic:
1. Plan Your Open Day
Before you start organizing your open day, it’s important to understand and agree on what the overall objective of the day is, whether it’s attracting new students, showcasing a specific class, or building awareness.
Once you’ve decided what your objectives are you will have a better idea of who your target market is, allowing you to choose a time and date that best suits that demographic:
Demographic
Best Date
Reasoning
Children (Pre-School)
Saturday or Sunday Mornings (could do weekdays as well)
Parents are most likely to be free on the weekends, however, if parents aren’t working due to childcare, then weekdays could work too. Mornings as younger children are often more energetic.
Children (School-Aged) children.
Weekday (After School, 3:30 PM - 5:30 PM)
Aligns with after-school availability, convenient for parents picking up
Students
Friday or Saturday (5:00 PM - 7:00 PM)
Matches school/university schedules and allows time for social activities afterward.
Adults
Weekday Evenings (6:30 PM - 8:30 PM)
After work hours, providing flexibility for working professionals or busy parents.
Age Group
Best Date
Reasoning
Children (Pre-School)
Saturday or Sunday Mornings (could do weekdays as well)
Parents are most likely to be free on the weekends, however, if parents aren’t working due to childcare, then weekdays could work too. Mornings as younger children are often more energetic.
Children (School-Aged) children.
Weekday (After School, 3:30 PM - 5:30 PM)
Aligns with after-school availability, convenient for parents picking up
Students
Friday or Saturday (5:00 PM - 7:00 PM)
Matches school/university schedules and allows time for social activities afterward.
Adults
Weekday Evenings (6:30 PM - 8:30 PM)
After work hours, providing flexibility for working professionals or busy parents.
Demographic
Best Date
Reasoning
Children (Pre-School)
Saturday or Sunday Mornings (could do weekdays as well)
Parents are most likely to be free on the weekends, however, if parents aren’t working due to childcare, then weekdays could work too. Mornings as younger children are often more energetic.
Children (School-Aged) children.
Weekday (After School, 3:30 PM - 5:30 PM)
Aligns with after-school availability, convenient for parents picking up
Students
Friday or Saturday (5:00 PM - 7:00 PM)
Matches school/university schedules and allows time for social activities afterward.
Adults
Weekday Evenings (6:30 PM - 8:30 PM)
After work hours, providing flexibility for working professionals or busy parents.
Demographic
Best Date
Reasoning
Children (Pre-School)
Saturday or Sunday Mornings (could do weekdays as well)
Parents are most likely to be free on the weekends, however, if parents aren’t working due to childcare, then weekdays could work too. Mornings as younger children are often more energetic.
Children (School-Aged) children.
Weekday (After School, 3:30 PM - 5:30 PM)
Aligns with after-school availability, convenient for parents picking up
Students
Friday or Saturday (5:00 PM - 7:00 PM)
Matches school/university schedules and allows time for social activities afterward.
Adults
Weekday Evenings (6:30 PM - 8:30 PM)
After work hours, providing flexibility for working professionals or busy parents.
Demographic
Best Date
Reasoning
Children (Pre-School)
Saturday or Sunday Mornings (could do weekdays as well)
Parents are most likely to be free on the weekends, however, if parents aren’t working due to childcare, then weekdays could work too. Mornings as younger children are often more energetic.
Children (School-Aged) children.
Weekday (After School, 3:30 PM - 5:30 PM)
Aligns with after-school availability, convenient for parents picking up
Students
Friday or Saturday (5:00 PM - 7:00 PM)
Matches school/university schedules and allows time for social activities afterward.
Adults
Weekday Evenings (6:30 PM - 8:30 PM)
After work hours, providing flexibility for working professionals or busy parents.
2. Create an Exciting Program
You want to make sure that your open-day event is attractive to people, with an enriching and entertaining program. So, it’s important to ensure your day’s agenda is full, fun, and engaging for people of all skill levels:
Sample Classes: Offer free trial classes for different age groups and skill levels (e.g., beginner ballet, hip-hop, or adult dance).
Demonstrations: Showcase performances by your students or instructors, highlighting the variety of dance styles you offer, and the skill levels you can teach.
Studio Tour: Give attendees a tour of your studio, showing off facilities and equipment.
Q&A Sessions: Allow potential students to ask questions about your classes, schedules, pricing, and any other details.
You want to make sure that your open-day event is attractive to people, with an enriching and entertaining program. So, it’s important to ensure your day’s agenda is full, fun, and engaging for people of all skill levels:
Sample Classes: Offer free trial classes for different age groups and skill levels (e.g., beginner ballet, hip-hop, or adult dance).
Demonstrations: Showcase performances by your students or instructors, highlighting the variety of dance styles you offer, and the skill levels you can teach.
Studio Tour: Give attendees a tour of your studio, showing off facilities and equipment.
Q&A Sessions: Allow potential students to ask questions about your classes, schedules, pricing, and any other details.
You want to make sure that your open-day event is attractive to people, with an enriching and entertaining program. So, it’s important to ensure your day’s agenda is full, fun, and engaging for people of all skill levels:
Sample Classes: Offer free trial classes for different age groups and skill levels (e.g., beginner ballet, hip-hop, or adult dance).
Demonstrations: Showcase performances by your students or instructors, highlighting the variety of dance styles you offer, and the skill levels you can teach.
Studio Tour: Give attendees a tour of your studio, showing off facilities and equipment.
Q&A Sessions: Allow potential students to ask questions about your classes, schedules, pricing, and any other details.
You want to make sure that your open-day event is attractive to people, with an enriching and entertaining program. So, it’s important to ensure your day’s agenda is full, fun, and engaging for people of all skill levels:
Sample Classes: Offer free trial classes for different age groups and skill levels (e.g., beginner ballet, hip-hop, or adult dance).
Demonstrations: Showcase performances by your students or instructors, highlighting the variety of dance styles you offer, and the skill levels you can teach.
Studio Tour: Give attendees a tour of your studio, showing off facilities and equipment.
Q&A Sessions: Allow potential students to ask questions about your classes, schedules, pricing, and any other details.
You want to make sure that your open-day event is attractive to people, with an enriching and entertaining program. So, it’s important to ensure your day’s agenda is full, fun, and engaging for people of all skill levels:
Sample Classes: Offer free trial classes for different age groups and skill levels (e.g., beginner ballet, hip-hop, or adult dance).
Demonstrations: Showcase performances by your students or instructors, highlighting the variety of dance styles you offer, and the skill levels you can teach.
Studio Tour: Give attendees a tour of your studio, showing off facilities and equipment.
Q&A Sessions: Allow potential students to ask questions about your classes, schedules, pricing, and any other details.
3. Promote Your Event
Making sure your event has plenty of footfall is essential for the overall success. To do that, you should have a clear promotion strategy in place.
Ensure that you’re promoting the event, date, time, and what’s on, ahead of time. We recommend starting promoting the event at least eight weeks in advance to create a buzz of excitement and to ensure places get booked up.
Top Tip: Make your open day a reservation-only event where attendees book their spot with an email address. This way, you’ll have their contact details to send updates or reminders ahead of time.
Ways to promote your event include:
Social Media: Create events on Facebook and Instagram, using eye-catching visuals and videos to build excitement. Post regular updates leading up to the big day.
Paid Advertising: Run targeted ads on social media, highlighting key details- when, where, and how to sign up with ease.
Flyers & Posters: Distributed in local community centers, cafes, and schools.
Email Marketing: Invite your current students and email subscribers to attend, and encourage them to bring a friend or family member.
Local Partnerships: Team up with local businesses or schools to reach a broader audience.
Learn more about how to promote your dance studio on social media by reading our blog post, '8 tips for boosting class enrollment using social media'.
Making sure your event has plenty of footfall is essential for the overall success. To do that, you should have a clear promotion strategy in place.
Ensure that you’re promoting the event, date, time, and what’s on, ahead of time. We recommend starting promoting the event at least eight weeks in advance to create a buzz of excitement and to ensure places get booked up.
Top Tip: Make your open day a reservation-only event where attendees book their spot with an email address. This way, you’ll have their contact details to send updates or reminders ahead of time.
Ways to promote your event include:
Social Media: Create events on Facebook and Instagram, using eye-catching visuals and videos to build excitement. Post regular updates leading up to the big day.
Paid Advertising: Run targeted ads on social media, highlighting key details- when, where, and how to sign up with ease.
Flyers & Posters: Distributed in local community centers, cafes, and schools.
Email Marketing: Invite your current students and email subscribers to attend, and encourage them to bring a friend or family member.
Local Partnerships: Team up with local businesses or schools to reach a broader audience.
Learn more about how to promote your dance studio on social media by reading our blog post, '8 tips for boosting class enrollment using social media'.
Making sure your event has plenty of footfall is essential for the overall success. To do that, you should have a clear promotion strategy in place.
Ensure that you’re promoting the event, date, time, and what’s on, ahead of time. We recommend starting promoting the event at least eight weeks in advance to create a buzz of excitement and to ensure places get booked up.
Top Tip: Make your open day a reservation-only event where attendees book their spot with an email address. This way, you’ll have their contact details to send updates or reminders ahead of time.
Ways to promote your event include:
Social Media: Create events on Facebook and Instagram, using eye-catching visuals and videos to build excitement. Post regular updates leading up to the big day.
Paid Advertising: Run targeted ads on social media, highlighting key details- when, where, and how to sign up with ease.
Flyers & Posters: Distributed in local community centers, cafes, and schools.
Email Marketing: Invite your current students and email subscribers to attend, and encourage them to bring a friend or family member.
Local Partnerships: Team up with local businesses or schools to reach a broader audience.
Learn more about how to promote your dance studio on social media by reading our blog post, '8 tips for boosting class enrollment using social media'.
Making sure your event has plenty of footfall is essential for the overall success. To do that, you should have a clear promotion strategy in place.
Ensure that you’re promoting the event, date, time, and what’s on, ahead of time. We recommend starting promoting the event at least eight weeks in advance to create a buzz of excitement and to ensure places get booked up.
Top Tip: Make your open day a reservation-only event where attendees book their spot with an email address. This way, you’ll have their contact details to send updates or reminders ahead of time.
Ways to promote your event include:
Social Media: Create events on Facebook and Instagram, using eye-catching visuals and videos to build excitement. Post regular updates leading up to the big day.
Paid Advertising: Run targeted ads on social media, highlighting key details- when, where, and how to sign up with ease.
Flyers & Posters: Distributed in local community centers, cafes, and schools.
Email Marketing: Invite your current students and email subscribers to attend, and encourage them to bring a friend or family member.
Local Partnerships: Team up with local businesses or schools to reach a broader audience.
Learn more about how to promote your dance studio on social media by reading our blog post, '8 tips for boosting class enrollment using social media'.
Making sure your event has plenty of footfall is essential for the overall success. To do that, you should have a clear promotion strategy in place.
Ensure that you’re promoting the event, date, time, and what’s on, ahead of time. We recommend starting promoting the event at least eight weeks in advance to create a buzz of excitement and to ensure places get booked up.
Top Tip: Make your open day a reservation-only event where attendees book their spot with an email address. This way, you’ll have their contact details to send updates or reminders ahead of time.
Ways to promote your event include:
Social Media: Create events on Facebook and Instagram, using eye-catching visuals and videos to build excitement. Post regular updates leading up to the big day.
Paid Advertising: Run targeted ads on social media, highlighting key details- when, where, and how to sign up with ease.
Flyers & Posters: Distributed in local community centers, cafes, and schools.
Email Marketing: Invite your current students and email subscribers to attend, and encourage them to bring a friend or family member.
Local Partnerships: Team up with local businesses or schools to reach a broader audience.
Learn more about how to promote your dance studio on social media by reading our blog post, '8 tips for boosting class enrollment using social media'.
4. Offer Incentives
Encouraging people to attend your open day is important, but your ultimate goal is to inspire them to sign up for your classes and join your dance family.
Special offers, discounts, and other incentives can be highly effective in converting attendees into students.
Exclusive Discounts: Special deals for attendees who sign up during the open day, such as discounted class packages or waived registration fees.
Giveaways: Hand out free branded merchandise, like water bottles or t-shirts, or host a raffle with exciting prizes.
Referral Schemes: Reward existing students who bring friends. If the friend signs up, both the existing student and their guest can receive a discount or a thoughtful gratitude gift, such as merchandise, or one-to-one lessons.
Encouraging people to attend your open day is important, but your ultimate goal is to inspire them to sign up for your classes and join your dance family.
Special offers, discounts, and other incentives can be highly effective in converting attendees into students.
Exclusive Discounts: Special deals for attendees who sign up during the open day, such as discounted class packages or waived registration fees.
Giveaways: Hand out free branded merchandise, like water bottles or t-shirts, or host a raffle with exciting prizes.
Referral Schemes: Reward existing students who bring friends. If the friend signs up, both the existing student and their guest can receive a discount or a thoughtful gratitude gift, such as merchandise, or one-to-one lessons.
Encouraging people to attend your open day is important, but your ultimate goal is to inspire them to sign up for your classes and join your dance family.
Special offers, discounts, and other incentives can be highly effective in converting attendees into students.
Exclusive Discounts: Special deals for attendees who sign up during the open day, such as discounted class packages or waived registration fees.
Giveaways: Hand out free branded merchandise, like water bottles or t-shirts, or host a raffle with exciting prizes.
Referral Schemes: Reward existing students who bring friends. If the friend signs up, both the existing student and their guest can receive a discount or a thoughtful gratitude gift, such as merchandise, or one-to-one lessons.
Encouraging people to attend your open day is important, but your ultimate goal is to inspire them to sign up for your classes and join your dance family.
Special offers, discounts, and other incentives can be highly effective in converting attendees into students.
Exclusive Discounts: Special deals for attendees who sign up during the open day, such as discounted class packages or waived registration fees.
Giveaways: Hand out free branded merchandise, like water bottles or t-shirts, or host a raffle with exciting prizes.
Referral Schemes: Reward existing students who bring friends. If the friend signs up, both the existing student and their guest can receive a discount or a thoughtful gratitude gift, such as merchandise, or one-to-one lessons.
Encouraging people to attend your open day is important, but your ultimate goal is to inspire them to sign up for your classes and join your dance family.
Special offers, discounts, and other incentives can be highly effective in converting attendees into students.
Exclusive Discounts: Special deals for attendees who sign up during the open day, such as discounted class packages or waived registration fees.
Giveaways: Hand out free branded merchandise, like water bottles or t-shirts, or host a raffle with exciting prizes.
Referral Schemes: Reward existing students who bring friends. If the friend signs up, both the existing student and their guest can receive a discount or a thoughtful gratitude gift, such as merchandise, or one-to-one lessons.
5. Engage Your Guests
The more enjoyable your open day is for guests, the more likely they are to:
a) Remember your dance school, and b) Sign up for your classes.
Creating a welcoming and engaging atmosphere is key to leaving a lasting impression. Here are some tips:
Friendly Atmosphere: Ensure your team, students, and volunteers are warm, approachable, and ready to welcome newcomers. A smile and a friendly chat go a long way!
Snacks & Drinks: Offer light refreshments to create a relaxed, hospitable vibe.
Interactive Elements: Provide opportunities for guests to engage with instructors and current students, such as brief introductions, Q&A sessions, or group activities.
The more enjoyable your open day is for guests, the more likely they are to:
a) Remember your dance school, and b) Sign up for your classes.
Creating a welcoming and engaging atmosphere is key to leaving a lasting impression. Here are some tips:
Friendly Atmosphere: Ensure your team, students, and volunteers are warm, approachable, and ready to welcome newcomers. A smile and a friendly chat go a long way!
Snacks & Drinks: Offer light refreshments to create a relaxed, hospitable vibe.
Interactive Elements: Provide opportunities for guests to engage with instructors and current students, such as brief introductions, Q&A sessions, or group activities.
The more enjoyable your open day is for guests, the more likely they are to:
a) Remember your dance school, and b) Sign up for your classes.
Creating a welcoming and engaging atmosphere is key to leaving a lasting impression. Here are some tips:
Friendly Atmosphere: Ensure your team, students, and volunteers are warm, approachable, and ready to welcome newcomers. A smile and a friendly chat go a long way!
Snacks & Drinks: Offer light refreshments to create a relaxed, hospitable vibe.
Interactive Elements: Provide opportunities for guests to engage with instructors and current students, such as brief introductions, Q&A sessions, or group activities.
The more enjoyable your open day is for guests, the more likely they are to:
a) Remember your dance school, and b) Sign up for your classes.
Creating a welcoming and engaging atmosphere is key to leaving a lasting impression. Here are some tips:
Friendly Atmosphere: Ensure your team, students, and volunteers are warm, approachable, and ready to welcome newcomers. A smile and a friendly chat go a long way!
Snacks & Drinks: Offer light refreshments to create a relaxed, hospitable vibe.
Interactive Elements: Provide opportunities for guests to engage with instructors and current students, such as brief introductions, Q&A sessions, or group activities.
The more enjoyable your open day is for guests, the more likely they are to:
a) Remember your dance school, and b) Sign up for your classes.
Creating a welcoming and engaging atmosphere is key to leaving a lasting impression. Here are some tips:
Friendly Atmosphere: Ensure your team, students, and volunteers are warm, approachable, and ready to welcome newcomers. A smile and a friendly chat go a long way!
Snacks & Drinks: Offer light refreshments to create a relaxed, hospitable vibe.
Interactive Elements: Provide opportunities for guests to engage with instructors and current students, such as brief introductions, Q&A sessions, or group activities.
6. Follow Up
Following up with every person who attended your open day is crucial. After all, you hosted the event to encourage new sign-ups, so make sure you act while the experience is still fresh in their minds.
Top Tip: When reaching out via email, make it personal! Refer to something specific from your conversation. For example, you may have spoken to a parent with a young son interested in ballet, or a 20-year-old student who wanted to try tap dance, reference these conversations in the email. Personalizing the message will help make it feel more meaningful and increase the chances of conversion.
Here are some other helpful tips:
Collect Contact Information: Ensure you gather email addresses so you can thank attendees and encourage them to sign up.
Post-Event Email: Send a follow-up email thanking them for attending and providing more information about your classes, special offers, and the next steps for enrolling.
Recurring Emails: Don’t stop at one email, but, be mindful of the frequency, you don’t want to bombard and annoy people with too many emails! Here’s a recommended follow-up sequence:
Day After the Event: Thank them for attending and provide additional details on classes they might be interested in.
One Week Later: Send a gentle nudge, perhaps offering a free trial class or a special discount.
Two Weeks Later: Send a final email reminding them that you’re available for any questions or offer them a free trial lesson, and encourage them to reach out if they need more information.
And that, in a nutshell, is how to organize a successful open day and, hopefully, encourage new students to join your dance studio.
6. Follow Up
Following up with every person who attended your open day is crucial. After all, you hosted the event to encourage new sign-ups, so make sure you act while the experience is still fresh in their minds.
Top Tip: When reaching out via email, make it personal! Refer to something specific from your conversation. For example, you may have spoken to a parent with a young son interested in ballet, or a 20-year-old student who wanted to try tap dance, reference these conversations in the email. Personalizing the message will help make it feel more meaningful and increase the chances of conversion.
Here are some other helpful tips:
Collect Contact Information: Ensure you gather email addresses so you can thank attendees and encourage them to sign up.
Post-Event Email: Send a follow-up email thanking them for attending and providing more information about your classes, special offers, and the next steps for enrolling.
Recurring Emails: Don’t stop at one email, but, be mindful of the frequency, you don’t want to bombard and annoy people with too many emails! Here’s a recommended follow-up sequence:
Day After the Event: Thank them for attending and provide additional details on classes they might be interested in.
One Week Later: Send a gentle nudge, perhaps offering a free trial class or a special discount.
Two Weeks Later: Send a final email reminding them that you’re available for any questions or offer them a free trial lesson, and encourage them to reach out if they need more information.
And that, in a nutshell, is how to organize a successful open day and, hopefully, encourage new students to join your dance studio.
6. Follow Up
Following up with every person who attended your open day is crucial. After all, you hosted the event to encourage new sign-ups, so make sure you act while the experience is still fresh in their minds.
Top Tip: When reaching out via email, make it personal! Refer to something specific from your conversation. For example, you may have spoken to a parent with a young son interested in ballet, or a 20-year-old student who wanted to try tap dance, reference these conversations in the email. Personalizing the message will help make it feel more meaningful and increase the chances of conversion.
Here are some other helpful tips:
Collect Contact Information: Ensure you gather email addresses so you can thank attendees and encourage them to sign up.
Post-Event Email: Send a follow-up email thanking them for attending and providing more information about your classes, special offers, and the next steps for enrolling.
Recurring Emails: Don’t stop at one email, but, be mindful of the frequency, you don’t want to bombard and annoy people with too many emails! Here’s a recommended follow-up sequence:
Day After the Event: Thank them for attending and provide additional details on classes they might be interested in.
One Week Later: Send a gentle nudge, perhaps offering a free trial class or a special discount.
Two Weeks Later: Send a final email reminding them that you’re available for any questions or offer them a free trial lesson, and encourage them to reach out if they need more information.
And that, in a nutshell, is how to organize a successful open day and, hopefully, encourage new students to join your dance studio.
6. Follow Up
Following up with every person who attended your open day is crucial. After all, you hosted the event to encourage new sign-ups, so make sure you act while the experience is still fresh in their minds.
Top Tip: When reaching out via email, make it personal! Refer to something specific from your conversation. For example, you may have spoken to a parent with a young son interested in ballet, or a 20-year-old student who wanted to try tap dance, reference these conversations in the email. Personalizing the message will help make it feel more meaningful and increase the chances of conversion.
Here are some other helpful tips:
Collect Contact Information: Ensure you gather email addresses so you can thank attendees and encourage them to sign up.
Post-Event Email: Send a follow-up email thanking them for attending and providing more information about your classes, special offers, and the next steps for enrolling.
Recurring Emails: Don’t stop at one email, but, be mindful of the frequency, you don’t want to bombard and annoy people with too many emails! Here’s a recommended follow-up sequence:
Day After the Event: Thank them for attending and provide additional details on classes they might be interested in.
One Week Later: Send a gentle nudge, perhaps offering a free trial class or a special discount.
Two Weeks Later: Send a final email reminding them that you’re available for any questions or offer them a free trial lesson, and encourage them to reach out if they need more information.
And that, in a nutshell, is how to organize a successful open day and, hopefully, encourage new students to join your dance studio.
6. Follow Up
Following up with every person who attended your open day is crucial. After all, you hosted the event to encourage new sign-ups, so make sure you act while the experience is still fresh in their minds.
Top Tip: When reaching out via email, make it personal! Refer to something specific from your conversation. For example, you may have spoken to a parent with a young son interested in ballet, or a 20-year-old student who wanted to try tap dance, reference these conversations in the email. Personalizing the message will help make it feel more meaningful and increase the chances of conversion.
Here are some other helpful tips:
Collect Contact Information: Ensure you gather email addresses so you can thank attendees and encourage them to sign up.
Post-Event Email: Send a follow-up email thanking them for attending and providing more information about your classes, special offers, and the next steps for enrolling.
Recurring Emails: Don’t stop at one email, but, be mindful of the frequency, you don’t want to bombard and annoy people with too many emails! Here’s a recommended follow-up sequence:
Day After the Event: Thank them for attending and provide additional details on classes they might be interested in.
One Week Later: Send a gentle nudge, perhaps offering a free trial class or a special discount.
Two Weeks Later: Send a final email reminding them that you’re available for any questions or offer them a free trial lesson, and encourage them to reach out if they need more information.
And that, in a nutshell, is how to organize a successful open day and, hopefully, encourage new students to join your dance studio.
See our past guides and blog posts online to learn more:
See our past guides and blog posts online to learn more:
See our past guides and blog posts online to learn more:
See our past guides and blog posts online to learn more:
See our past guides and blog posts online to learn more:
© Class Manager 2025, All Rights Reserved
© Class Manager 2025, All Rights Reserved
© Class Manager 2025, All Rights Reserved
© Class Manager 2025, All Rights Reserved