New Year, New Hobby – How to Attract New Families to Your Dance Studio
Rebekah Dixon
January 1, 2025
5 min read
New Year, New Hobby – How to Attract New Families to Your Dance Studio
Rebekah Dixon
January 1, 2025
5 min read
New Year, New Hobby – How to Attract New Families to Your Dance Studio
Rebekah Dixon
January 1, 2025
5 min read
How many times have you seen the phrase “New Year, New Me” pop up on your social media feeds? Chances are, quite a few! While it might feel like a cliché, the start of a new year, whether the academic year or January/February is a time when families look for fresh activities for their children—whether it's trying a new hobby, staying active, or building confidence.
If one of your 2025 goals is to grow your dance studio, welcome new students, and increase enrollment, now is the perfect time to connect with families looking for extracurricular activities.
How many times have you seen the phrase “New Year, New Me” pop up on your social media feeds? Chances are, quite a few! While it might feel like a cliché, the start of a new year, whether the academic year or January/February is a time when families look for fresh activities for their children—whether it's trying a new hobby, staying active, or building confidence.
If one of your 2025 goals is to grow your dance studio, welcome new students, and increase enrollment, now is the perfect time to connect with families looking for extracurricular activities.
How many times have you seen the phrase “New Year, New Me” pop up on your social media feeds? Chances are, quite a few! While it might feel like a cliché, the start of a new year, whether the academic year or January/February is a time when families look for fresh activities for their children—whether it's trying a new hobby, staying active, or building confidence.
If one of your 2025 goals is to grow your dance studio, welcome new students, and increase enrollment, now is the perfect time to connect with families looking for extracurricular activities.
How many times have you seen the phrase “New Year, New Me” pop up on your social media feeds? Chances are, quite a few! While it might feel like a cliché, the start of a new year, whether the academic year or January/February is a time when families look for fresh activities for their children—whether it's trying a new hobby, staying active, or building confidence.
If one of your 2025 goals is to grow your dance studio, welcome new students, and increase enrollment, now is the perfect time to connect with families looking for extracurricular activities.
How many times have you seen the phrase “New Year, New Me” pop up on your social media feeds? Chances are, quite a few! While it might feel like a cliché, the start of a new year, whether the academic year or January/February is a time when families look for fresh activities for their children—whether it's trying a new hobby, staying active, or building confidence.
If one of your 2025 goals is to grow your dance studio, welcome new students, and increase enrollment, now is the perfect time to connect with families looking for extracurricular activities.
Finding Your “New Year, New Me” Audience
January (or September) is all about new beginnings, and many parents are searching for ways to keep their children engaged, active, and social. Dance is a fantastic option, but how can you ensure that your studio is on their radar?
Try these strategies to attract new students:
Host an Open Day – Let families experience your classes firsthand in a fun, welcoming environment.
Offer Class Trials – Give students the chance to try a class before committing.
Encourage Referrals – Incentivize current families to spread the word about your studio.
Use Targeted Social Media Ads – Reach local parents looking for activities for their children.
Parents are often on the lookout for structured, enriching activities to add to their child’s routine. The key is to ensure that your studio is visible, approachable, and ready to welcome new families at just the right time.
Finding Your “New Year, New Me” Audience
January (or September) is all about new beginnings, and many parents are searching for ways to keep their children engaged, active, and social. Dance is a fantastic option, but how can you ensure that your studio is on their radar?
Try these strategies to attract new students:
Host an Open Day – Let families experience your classes firsthand in a fun, welcoming environment.
Offer Class Trials – Give students the chance to try a class before committing.
Encourage Referrals – Incentivize current families to spread the word about your studio.
Use Targeted Social Media Ads – Reach local parents looking for activities for their children.
Parents are often on the lookout for structured, enriching activities to add to their child’s routine. The key is to ensure that your studio is visible, approachable, and ready to welcome new families at just the right time.
Finding Your “New Year, New Me” Audience
January (or September) is all about new beginnings, and many parents are searching for ways to keep their children engaged, active, and social. Dance is a fantastic option, but how can you ensure that your studio is on their radar?
Try these strategies to attract new students:
Host an Open Day – Let families experience your classes firsthand in a fun, welcoming environment.
Offer Class Trials – Give students the chance to try a class before committing.
Encourage Referrals – Incentivize current families to spread the word about your studio.
Use Targeted Social Media Ads – Reach local parents looking for activities for their children.
Parents are often on the lookout for structured, enriching activities to add to their child’s routine. The key is to ensure that your studio is visible, approachable, and ready to welcome new families at just the right time.
Finding Your “New Year, New Me” Audience
January (or September) is all about new beginnings, and many parents are searching for ways to keep their children engaged, active, and social. Dance is a fantastic option, but how can you ensure that your studio is on their radar?
Try these strategies to attract new students:
Host an Open Day – Let families experience your classes firsthand in a fun, welcoming environment.
Offer Class Trials – Give students the chance to try a class before committing.
Encourage Referrals – Incentivize current families to spread the word about your studio.
Use Targeted Social Media Ads – Reach local parents looking for activities for their children.
Parents are often on the lookout for structured, enriching activities to add to their child’s routine. The key is to ensure that your studio is visible, approachable, and ready to welcome new families at just the right time.
Finding Your “New Year, New Me” Audience
January (or September) is all about new beginnings, and many parents are searching for ways to keep their children engaged, active, and social. Dance is a fantastic option, but how can you ensure that your studio is on their radar?
Try these strategies to attract new students:
Host an Open Day – Let families experience your classes firsthand in a fun, welcoming environment.
Offer Class Trials – Give students the chance to try a class before committing.
Encourage Referrals – Incentivize current families to spread the word about your studio.
Use Targeted Social Media Ads – Reach local parents looking for activities for their children.
Parents are often on the lookout for structured, enriching activities to add to their child’s routine. The key is to ensure that your studio is visible, approachable, and ready to welcome new families at just the right time.
Social Media Advertising
We’ve spoken about social media marketing before - see our blog post, '8 Tips for Boosting Dance Class Enrollments with Social Media Marketing,' for more information. But we’d be remiss not to mention it here as well.
If someone (be that the parent of a child or the child themselves) wants to start a new hobby, like taking up dancing, the first place parents are likely to look when researching is social media. Make sure your studio appears where they are searching. You can do this in several ways:
Ensure your dance studio has a Facebook page with key details, including your location, offerings, prices, and other important information.
Regularly post on your page to give potential students an inside look at how your studio operates.
Run targeted social media advertising campaigns. We recommend creating an ad specifically designed to attract new members.
We’ve spoken about social media marketing before - see our blog post, '8 Tips for Boosting Dance Class Enrollments with Social Media Marketing,' for more information. But we’d be remiss not to mention it here as well.
If someone (be that the parent of a child or the child themselves) wants to start a new hobby, like taking up dancing, the first place parents are likely to look when researching is social media. Make sure your studio appears where they are searching. You can do this in several ways:
Ensure your dance studio has a Facebook page with key details, including your location, offerings, prices, and other important information.
Regularly post on your page to give potential students an inside look at how your studio operates.
Run targeted social media advertising campaigns. We recommend creating an ad specifically designed to attract new members.
We’ve spoken about social media marketing before - see our blog post, '8 Tips for Boosting Dance Class Enrollments with Social Media Marketing,' for more information. But we’d be remiss not to mention it here as well.
If someone (be that the parent of a child or the child themselves) wants to start a new hobby, like taking up dancing, the first place parents are likely to look when researching is social media. Make sure your studio appears where they are searching. You can do this in several ways:
Ensure your dance studio has a Facebook page with key details, including your location, offerings, prices, and other important information.
Regularly post on your page to give potential students an inside look at how your studio operates.
Run targeted social media advertising campaigns. We recommend creating an ad specifically designed to attract new members.
We’ve spoken about social media marketing before - see our blog post, '8 Tips for Boosting Dance Class Enrollments with Social Media Marketing,' for more information. But we’d be remiss not to mention it here as well.
If someone (be that the parent of a child or the child themselves) wants to start a new hobby, like taking up dancing, the first place parents are likely to look when researching is social media. Make sure your studio appears where they are searching. You can do this in several ways:
Ensure your dance studio has a Facebook page with key details, including your location, offerings, prices, and other important information.
Regularly post on your page to give potential students an inside look at how your studio operates.
Run targeted social media advertising campaigns. We recommend creating an ad specifically designed to attract new members.
We’ve spoken about social media marketing before - see our blog post, '8 Tips for Boosting Dance Class Enrollments with Social Media Marketing,' for more information. But we’d be remiss not to mention it here as well.
If someone (be that the parent of a child or the child themselves) wants to start a new hobby, like taking up dancing, the first place parents are likely to look when researching is social media. Make sure your studio appears where they are searching. You can do this in several ways:
Ensure your dance studio has a Facebook page with key details, including your location, offerings, prices, and other important information.
Regularly post on your page to give potential students an inside look at how your studio operates.
Run targeted social media advertising campaigns. We recommend creating an ad specifically designed to attract new members.
Host Open Days
We know that open days can be a lot of work, but if done correctly, they can be an incredible way to grow your studio and attract students who are eager to try something new.
Ballet, tap, or break it down with some street dance? By hosting an open day, you can showcase exactly what your studio offers and how it can meet the needs of any potential students.
Why not have some of your current students on hand to perform choreography they’ve been working on in class and introduce themselves to attendees? After all, the best advertisement for your studio is the glowing reviews from your existing pupils.
For more information on hosting an open day, see our blog post, 'How to Organize an Open Day for your Dance Studio.'
We know that open days can be a lot of work, but if done correctly, they can be an incredible way to grow your studio and attract students who are eager to try something new.
Ballet, tap, or break it down with some street dance? By hosting an open day, you can showcase exactly what your studio offers and how it can meet the needs of any potential students.
Why not have some of your current students on hand to perform choreography they’ve been working on in class and introduce themselves to attendees? After all, the best advertisement for your studio is the glowing reviews from your existing pupils.
For more information on hosting an open day, see our blog post, 'How to Organize an Open Day for your Dance Studio.'
We know that open days can be a lot of work, but if done correctly, they can be an incredible way to grow your studio and attract students who are eager to try something new.
Ballet, tap, or break it down with some street dance? By hosting an open day, you can showcase exactly what your studio offers and how it can meet the needs of any potential students.
Why not have some of your current students on hand to perform choreography they’ve been working on in class and introduce themselves to attendees? After all, the best advertisement for your studio is the glowing reviews from your existing pupils.
For more information on hosting an open day, see our blog post, 'How to Organize an Open Day for your Dance Studio.'
We know that open days can be a lot of work, but if done correctly, they can be an incredible way to grow your studio and attract students who are eager to try something new.
Ballet, tap, or break it down with some street dance? By hosting an open day, you can showcase exactly what your studio offers and how it can meet the needs of any potential students.
Why not have some of your current students on hand to perform choreography they’ve been working on in class and introduce themselves to attendees? After all, the best advertisement for your studio is the glowing reviews from your existing pupils.
For more information on hosting an open day, see our blog post, 'How to Organize an Open Day for your Dance Studio.'
We know that open days can be a lot of work, but if done correctly, they can be an incredible way to grow your studio and attract students who are eager to try something new.
Ballet, tap, or break it down with some street dance? By hosting an open day, you can showcase exactly what your studio offers and how it can meet the needs of any potential students.
Why not have some of your current students on hand to perform choreography they’ve been working on in class and introduce themselves to attendees? After all, the best advertisement for your studio is the glowing reviews from your existing pupils.
For more information on hosting an open day, see our blog post, 'How to Organize an Open Day for your Dance Studio.'
Class Trials
Trial classes are an excellent way to give potential students and their families a taste of what your studio has to offer. Whether your trials are standalone sessions or part of regular classes, trials can help families understand why your studio is the best choice for their child’s dance education.
Trial classes are an excellent way to give potential students and their families a taste of what your studio has to offer. Whether your trials are standalone sessions or part of regular classes, trials can help families understand why your studio is the best choice for their child’s dance education.
Trial classes are an excellent way to give potential students and their families a taste of what your studio has to offer. Whether your trials are standalone sessions or part of regular classes, trials can help families understand why your studio is the best choice for their child’s dance education.
Trial classes are an excellent way to give potential students and their families a taste of what your studio has to offer. Whether your trials are standalone sessions or part of regular classes, trials can help families understand why your studio is the best choice for their child’s dance education.
Trial classes are an excellent way to give potential students and their families a taste of what your studio has to offer. Whether your trials are standalone sessions or part of regular classes, trials can help families understand why your studio is the best choice for their child’s dance education.
Benefits of offering trial classes at your dance studio
Attract New Clients: Offering trial classes (free, discounted, or full price) is a great way to attract new students.
Increase Enrollment: By offering trial classes, families feel they can ‘try before they buy’. The more interest you generate, the more students you'll ultimately enroll.
Follow-Up Opportunities: Offering an incentive encourages sign-ups. Even if someone doesn't join right away, you still have their contact details to follow up with them.
Explore Dance Styles: If your studio offers different dance styles (e.g., ballet, jazz, tap, contemporary), trial classes let students explore their options, potentially signing up for more than one class.
Showcase Your Studio: Trial classes allow families to see how your studio operates, evaluate the class dynamic, and get a sense of your teaching style.
Attract New Clients: Offering trial classes (free, discounted, or full price) is a great way to attract new students.
Increase Enrollment: By offering trial classes, families feel they can ‘try before they buy’. The more interest you generate, the more students you'll ultimately enroll.
Follow-Up Opportunities: Offering an incentive encourages sign-ups. Even if someone doesn't join right away, you still have their contact details to follow up with them.
Explore Dance Styles: If your studio offers different dance styles (e.g., ballet, jazz, tap, contemporary), trial classes let students explore their options, potentially signing up for more than one class.
Showcase Your Studio: Trial classes allow families to see how your studio operates, evaluate the class dynamic, and get a sense of your teaching style.
Attract New Clients: Offering trial classes (free, discounted, or full price) is a great way to attract new students.
Increase Enrollment: By offering trial classes, families feel they can ‘try before they buy’. The more interest you generate, the more students you'll ultimately enroll.
Follow-Up Opportunities: Offering an incentive encourages sign-ups. Even if someone doesn't join right away, you still have their contact details to follow up with them.
Explore Dance Styles: If your studio offers different dance styles (e.g., ballet, jazz, tap, contemporary), trial classes let students explore their options, potentially signing up for more than one class.
Showcase Your Studio: Trial classes allow families to see how your studio operates, evaluate the class dynamic, and get a sense of your teaching style.
Attract New Clients: Offering trial classes (free, discounted, or full price) is a great way to attract new students.
Increase Enrollment: By offering trial classes, families feel they can ‘try before they buy’. The more interest you generate, the more students you'll ultimately enroll.
Follow-Up Opportunities: Offering an incentive encourages sign-ups. Even if someone doesn't join right away, you still have their contact details to follow up with them.
Explore Dance Styles: If your studio offers different dance styles (e.g., ballet, jazz, tap, contemporary), trial classes let students explore their options, potentially signing up for more than one class.
Showcase Your Studio: Trial classes allow families to see how your studio operates, evaluate the class dynamic, and get a sense of your teaching style.
Attract New Clients: Offering trial classes (free, discounted, or full price) is a great way to attract new students.
Increase Enrollment: By offering trial classes, families feel they can ‘try before they buy’. The more interest you generate, the more students you'll ultimately enroll.
Follow-Up Opportunities: Offering an incentive encourages sign-ups. Even if someone doesn't join right away, you still have their contact details to follow up with them.
Explore Dance Styles: If your studio offers different dance styles (e.g., ballet, jazz, tap, contemporary), trial classes let students explore their options, potentially signing up for more than one class.
Showcase Your Studio: Trial classes allow families to see how your studio operates, evaluate the class dynamic, and get a sense of your teaching style.
Offering A Referrals Scheme
We've already mentioned that your best advocates are your current students. With that in mind, operating a referral program is a fantastic way to tap into this valuable resource.
By incentivizing families to invite their friends and recommend your studio, you create a natural way to attract new students. After all, how often have you tried a restaurant, seen a movie, or picked up a new hobby because a friend recommended it?
Referral programs can take many forms, one of which, is a tiered system:
Refer one friend – If that friend signs up for one class a week, earn free studio merchandise.
Refer two friends – If they sign up for one class a week. Receive an exclusive discount on classes.
Refer a friend who signs up for multiple classes – Get a free private 1:1 session or another premium reward.
And so on…
The more referrals, the more rewards! Incentives can range from free merchandise and discounted lessons to private coaching sessions, whatever works best for you and your studio.
We've already mentioned that your best advocates are your current students. With that in mind, operating a referral program is a fantastic way to tap into this valuable resource.
By incentivizing families to invite their friends and recommend your studio, you create a natural way to attract new students. After all, how often have you tried a restaurant, seen a movie, or picked up a new hobby because a friend recommended it?
Referral programs can take many forms, one of which, is a tiered system:
Refer one friend – If that friend signs up for one class a week, earn free studio merchandise.
Refer two friends – If they sign up for one class a week. Receive an exclusive discount on classes.
Refer a friend who signs up for multiple classes – Get a free private 1:1 session or another premium reward.
And so on…
The more referrals, the more rewards! Incentives can range from free merchandise and discounted lessons to private coaching sessions, whatever works best for you and your studio.
We've already mentioned that your best advocates are your current students. With that in mind, operating a referral program is a fantastic way to tap into this valuable resource.
By incentivizing families to invite their friends and recommend your studio, you create a natural way to attract new students. After all, how often have you tried a restaurant, seen a movie, or picked up a new hobby because a friend recommended it?
Referral programs can take many forms, one of which, is a tiered system:
Refer one friend – If that friend signs up for one class a week, earn free studio merchandise.
Refer two friends – If they sign up for one class a week. Receive an exclusive discount on classes.
Refer a friend who signs up for multiple classes – Get a free private 1:1 session or another premium reward.
And so on…
The more referrals, the more rewards! Incentives can range from free merchandise and discounted lessons to private coaching sessions, whatever works best for you and your studio.
We've already mentioned that your best advocates are your current students. With that in mind, operating a referral program is a fantastic way to tap into this valuable resource.
By incentivizing families to invite their friends and recommend your studio, you create a natural way to attract new students. After all, how often have you tried a restaurant, seen a movie, or picked up a new hobby because a friend recommended it?
Referral programs can take many forms, one of which, is a tiered system:
Refer one friend – If that friend signs up for one class a week, earn free studio merchandise.
Refer two friends – If they sign up for one class a week. Receive an exclusive discount on classes.
Refer a friend who signs up for multiple classes – Get a free private 1:1 session or another premium reward.
And so on…
The more referrals, the more rewards! Incentives can range from free merchandise and discounted lessons to private coaching sessions, whatever works best for you and your studio.
We've already mentioned that your best advocates are your current students. With that in mind, operating a referral program is a fantastic way to tap into this valuable resource.
By incentivizing families to invite their friends and recommend your studio, you create a natural way to attract new students. After all, how often have you tried a restaurant, seen a movie, or picked up a new hobby because a friend recommended it?
Referral programs can take many forms, one of which, is a tiered system:
Refer one friend – If that friend signs up for one class a week, earn free studio merchandise.
Refer two friends – If they sign up for one class a week. Receive an exclusive discount on classes.
Refer a friend who signs up for multiple classes – Get a free private 1:1 session or another premium reward.
And so on…
The more referrals, the more rewards! Incentives can range from free merchandise and discounted lessons to private coaching sessions, whatever works best for you and your studio.
Target Those New Students
With these marketing and advertising weapons in your arsenal, there will be no stopping you. You will see your classes fill up with new students, eager to learn new skills.
Should you need any further information or help on any of the above, we, at Class Manager, offer a wide range of free resources to help support dance studios grow and manage their business.
With these marketing and advertising weapons in your arsenal, there will be no stopping you. You will see your classes fill up with new students, eager to learn new skills.
Should you need any further information or help on any of the above, we, at Class Manager, offer a wide range of free resources to help support dance studios grow and manage their business.
With these marketing and advertising weapons in your arsenal, there will be no stopping you. You will see your classes fill up with new students, eager to learn new skills.
Should you need any further information or help on any of the above, we, at Class Manager, offer a wide range of free resources to help support dance studios grow and manage their business.
With these marketing and advertising weapons in your arsenal, there will be no stopping you. You will see your classes fill up with new students, eager to learn new skills.
Should you need any further information or help on any of the above, we, at Class Manager, offer a wide range of free resources to help support dance studios grow and manage their business.
With these marketing and advertising weapons in your arsenal, there will be no stopping you. You will see your classes fill up with new students, eager to learn new skills.
Should you need any further information or help on any of the above, we, at Class Manager, offer a wide range of free resources to help support dance studios grow and manage their business.
© Class Manager 2025, All Rights Reserved
© Class Manager 2025, All Rights Reserved
© Class Manager 2025, All Rights Reserved
© Class Manager 2025, All Rights Reserved