How Much To Charge For Your Dance Classes?
Rob Howarth
March 8 2025
4 min read
How Much To Charge For Your Dance Classes?
Rob Howarth
March 8 2025
4 min read
How Much To Charge For Your Dance Classes?
Rob Howarth
March 8 2025
4 min read
“Am I charging the right rates for my dance classes?”
“Are my dance lessons too expensive or too cheap?”
“What should I be charging for my dance classes?”
These are all questions that run through the minds of every dance studio owner. So, if you’re worrying about your dance studio’s prices, you’re not alone.
It can be difficult to know if you’re charging the right amount for your lessons and if they’re fair. Don’t worry. We are here to help. This post will help you determine if you’re charging the right price for your dance studio lessons.
“Am I charging the right rates for my dance classes?”
“Are my dance lessons too expensive or too cheap?”
“What should I be charging for my dance classes?”
These are all questions that run through the minds of every dance studio owner. So, if you’re worrying about your dance studio’s prices, you’re not alone.
It can be difficult to know if you’re charging the right amount for your lessons and if they’re fair. Don’t worry. We are here to help. This post will help you determine if you’re charging the right price for your dance studio lessons.
“Am I charging the right rates for my dance classes?”
“Are my dance lessons too expensive or too cheap?”
“What should I be charging for my dance classes?”
These are all questions that run through the minds of every dance studio owner. So, if you’re worrying about your dance studio’s prices, you’re not alone.
It can be difficult to know if you’re charging the right amount for your lessons and if they’re fair. Don’t worry. We are here to help. This post will help you determine if you’re charging the right price for your dance studio lessons.
“Am I charging the right rates for my dance classes?”
“Are my dance lessons too expensive or too cheap?”
“What should I be charging for my dance classes?”
These are all questions that run through the minds of every dance studio owner. So, if you’re worrying about your dance studio’s prices, you’re not alone.
It can be difficult to know if you’re charging the right amount for your lessons and if they’re fair. Don’t worry. We are here to help. This post will help you determine if you’re charging the right price for your dance studio lessons.
“Am I charging the right rates for my dance classes?”
“Are my dance lessons too expensive or too cheap?”
“What should I be charging for my dance classes?”
These are all questions that run through the minds of every dance studio owner. So, if you’re worrying about your dance studio’s prices, you’re not alone.
It can be difficult to know if you’re charging the right amount for your lessons and if they’re fair. Don’t worry. We are here to help. This post will help you determine if you’re charging the right price for your dance studio lessons.
What's covered in this blog post: (Click on the section be taken straight to it)
What's covered in this blog post: (Click on the section be taken straight to it)
What's covered in this blog post: (Click on the section be taken straight to it)
What's covered in this blog post: (Click on the section be taken straight to it)
What's covered in this blog post: (Click on the section be taken straight to it)
How Much Does The Average Dance Class Cost?
The average price for dance lessons will differ depending on your geolocation and can range widely.
How Much Does The Average Dance Class Cost?
The average price for dance lessons will differ depending on your geolocation and can range widely.
How Much Does The Average Dance Class Cost?
The average price for dance lessons will differ depending on your geolocation and can range widely.
How Much Does The Average Dance Class Cost?
The average price for dance lessons will differ depending on your geolocation and can range widely.
How Much Does The Average Dance Class Cost?
The average price for dance lessons will differ depending on your geolocation and can range widely.
UK
Australia
US
Group Dance Lessons
£7 Per Lesson
$18 Per Lesson
$56 Per Lesson
Title
UK
Australia
US
Group Dance Lessons
£7 Per Lesson
$18 Per Lesson
$56 Per Lesson
Title
UK
Australia
US
Group Dance Lessons
£7 Per Lesson
$18 Per Lesson
$56 Per Lesson
Title
UK
Australia
US
Group Dance Lessons
£7 Per Lesson
$18 Per Lesson
$56 Per Lesson
Title
UK
Australia
US
Group Dance Lessons
£7 Per Lesson
$18 Per Lesson
$56 Per Lesson
Title
Interested in seeing a full breakdown of the different ways regions price their classes? See our State of the Dance Nation Survey Results, in which we asked over 800 dance studios across the UK, USA, and Australia how they run (and price) their studios.
Interested in seeing a full breakdown of the different ways regions price their classes? See our State of the Dance Nation Survey Results, in which we asked over 800 dance studios across the UK, USA, and Australia how they run (and price) their studios.
Interested in seeing a full breakdown of the different ways regions price their classes? See our State of the Dance Nation Survey Results, in which we asked over 800 dance studios across the UK, USA, and Australia how they run (and price) their studios.
Interested in seeing a full breakdown of the different ways regions price their classes? See our State of the Dance Nation Survey Results, in which we asked over 800 dance studios across the UK, USA, and Australia how they run (and price) their studios.
Interested in seeing a full breakdown of the different ways regions price their classes? See our State of the Dance Nation Survey Results, in which we asked over 800 dance studios across the UK, USA, and Australia how they run (and price) their studios.
How To Calculate What To Charge For Your Dance Lessons?
When deciding how much to charge for your dance lessons, several factors should be considered.
How To Calculate What To Charge For Your Dance Lessons?
When deciding how much to charge for your dance lessons, several factors should be considered.
How To Calculate What To Charge For Your Dance Lessons?
When deciding how much to charge for your dance lessons, several factors should be considered.
How To Calculate What To Charge For Your Dance Lessons?
When deciding how much to charge for your dance lessons, several factors should be considered.
How To Calculate What To Charge For Your Dance Lessons?
When deciding how much to charge for your dance lessons, several factors should be considered.
What Dance Styles Do You Teach?
The type of dance you teach will naturally impact how much you should charge for your lessons.
For example, dance styles that require specialized training, certifications, or qualifications, such as ballet, may have higher associated costs than more contemporary or modern dance styles. These additional costs could influence the overall pricing of your classes and your take-home earnings.
The type of dance you teach will naturally impact how much you should charge for your lessons.
For example, dance styles that require specialized training, certifications, or qualifications, such as ballet, may have higher associated costs than more contemporary or modern dance styles. These additional costs could influence the overall pricing of your classes and your take-home earnings.
The type of dance you teach will naturally impact how much you should charge for your lessons.
For example, dance styles that require specialized training, certifications, or qualifications, such as ballet, may have higher associated costs than more contemporary or modern dance styles. These additional costs could influence the overall pricing of your classes and your take-home earnings.
The type of dance you teach will naturally impact how much you should charge for your lessons.
For example, dance styles that require specialized training, certifications, or qualifications, such as ballet, may have higher associated costs than more contemporary or modern dance styles. These additional costs could influence the overall pricing of your classes and your take-home earnings.
The type of dance you teach will naturally impact how much you should charge for your lessons.
For example, dance styles that require specialized training, certifications, or qualifications, such as ballet, may have higher associated costs than more contemporary or modern dance styles. These additional costs could influence the overall pricing of your classes and your take-home earnings.
What Ages Do You Teach?
The age group of your students will also affect your pricing structure. Younger children, such as toddlers, may not be charged as much as teenage or adult students.
Our survey found that while 90% of dance studios taught students aged 6 to 18, only 69% offered classes for adults over 18.
The age group of your students will also affect your pricing structure. Younger children, such as toddlers, may not be charged as much as teenage or adult students.
Our survey found that while 90% of dance studios taught students aged 6 to 18, only 69% offered classes for adults over 18.
The age group of your students will also affect your pricing structure. Younger children, such as toddlers, may not be charged as much as teenage or adult students.
Our survey found that while 90% of dance studios taught students aged 6 to 18, only 69% offered classes for adults over 18.
The age group of your students will also affect your pricing structure. Younger children, such as toddlers, may not be charged as much as teenage or adult students.
Our survey found that while 90% of dance studios taught students aged 6 to 18, only 69% offered classes for adults over 18.
How You Charge Your Students (By Lesson, By Class, Monthly, Termly…)?
How You Charge Your Students (By Lesson, By Class, Monthly, Termly…)?
How You Charge Your Students (By Lesson, By Class, Monthly, Termly…)?
Another important pricing factor is how you structure your charges.
Do you charge per lesson? Per hour? Monthly or seasonally? The pricing model you choose will influence your overall rates.
According to our survey (we know, we keep banging on about it, but it’s such a valuable resource), 54.4% of dance studios charge per class, while 26.8% charge per hour.
The remaining 18.7% use a mix of termly, monthly, session-based, annual, or membership-based fees. Determining which pricing model works best for you is essential. Once you’ve decided on that, other prices can fall into place.
Another important pricing factor is how you structure your charges.
Do you charge per lesson? Per hour? Monthly or seasonally? The pricing model you choose will influence your overall rates.
According to our survey (we know, we keep banging on about it, but it’s such a valuable resource), 54.4% of dance studios charge per class, while 26.8% charge per hour.
The remaining 18.7% use a mix of termly, monthly, session-based, annual, or membership-based fees. Determining which pricing model works best for you is essential. Once you’ve decided on that, other prices can fall into place.
Another important pricing factor is how you structure your charges.
Do you charge per lesson? Per hour? Monthly or seasonally? The pricing model you choose will influence your overall rates.
According to our survey (we know, we keep banging on about it, but it’s such a valuable resource), 54.4% of dance studios charge per class, while 26.8% charge per hour.
The remaining 18.7% use a mix of termly, monthly, session-based, annual, or membership-based fees. Determining which pricing model works best for you is essential. Once you’ve decided on that, other prices can fall into place.
Another important pricing factor is how you structure your charges.
Do you charge per lesson? Per hour? Monthly or seasonally? The pricing model you choose will influence your overall rates.
According to our survey (we know, we keep banging on about it, but it’s such a valuable resource), 54.4% of dance studios charge per class, while 26.8% charge per hour.
The remaining 18.7% use a mix of termly, monthly, session-based, annual, or membership-based fees. Determining which pricing model works best for you is essential. Once you’ve decided on that, other prices can fall into place.
Other Factors To Consider
Like any business, there are always more things to take into account than you might expect. Additional factors to consider include:
Your overhead costs, such as studio rent, bills, insurance, utilities, supplies, payroll, and any software you use (cough, Class Managers class management software).
The level of the class, whether beginner, intermediate, or advanced.
The type of class, such as hip-hop, ballet, jazz, or other styles.
The length of the class, as longer sessions may require higher fees.
The number of students in the class, which can impact pricing structures.
The instructor's experience and training, which will determine instructor salaries. You will need to factor in how much to pay them per hour or per class.
Marketing expenses, including the costs associated with promoting your classes and attracting students.
As you can see, many factors come into play when determining how much to charge for your lessons.
It's important to remember that not all dance studios are created equal. Some may offer more amenities or have better-trained instructors. Likewise, if you're just starting, you may need to charge less than established studios to compete.
Like any business, there are always more things to take into account than you might expect. Additional factors to consider include:
Your overhead costs, such as studio rent, bills, insurance, utilities, supplies, payroll, and any software you use (cough, Class Managers class management software).
The level of the class, whether beginner, intermediate, or advanced.
The type of class, such as hip-hop, ballet, jazz, or other styles.
The length of the class, as longer sessions may require higher fees.
The number of students in the class, which can impact pricing structures.
The instructor's experience and training, which will determine instructor salaries. You will need to factor in how much to pay them per hour or per class.
Marketing expenses, including the costs associated with promoting your classes and attracting students.
As you can see, many factors come into play when determining how much to charge for your lessons.
It's important to remember that not all dance studios are created equal. Some may offer more amenities or have better-trained instructors. Likewise, if you're just starting, you may need to charge less than established studios to compete.
Like any business, there are always more things to take into account than you might expect. Additional factors to consider include:
Your overhead costs, such as studio rent, bills, insurance, utilities, supplies, payroll, and any software you use (cough, Class Managers class management software).
The level of the class, whether beginner, intermediate, or advanced.
The type of class, such as hip-hop, ballet, jazz, or other styles.
The length of the class, as longer sessions may require higher fees.
The number of students in the class, which can impact pricing structures.
The instructor's experience and training, which will determine instructor salaries. You will need to factor in how much to pay them per hour or per class.
Marketing expenses, including the costs associated with promoting your classes and attracting students.
As you can see, many factors come into play when determining how much to charge for your lessons.
It's important to remember that not all dance studios are created equal. Some may offer more amenities or have better-trained instructors. Likewise, if you're just starting, you may need to charge less than established studios to compete.
Like any business, there are always more things to take into account than you might expect. Additional factors to consider include:
Your overhead costs, such as studio rent, bills, insurance, utilities, supplies, payroll, and any software you use (cough, Class Managers class management software).
The level of the class, whether beginner, intermediate, or advanced.
The type of class, such as hip-hop, ballet, jazz, or other styles.
The length of the class, as longer sessions may require higher fees.
The number of students in the class, which can impact pricing structures.
The instructor's experience and training, which will determine instructor salaries. You will need to factor in how much to pay them per hour or per class.
Marketing expenses, including the costs associated with promoting your classes and attracting students.
As you can see, many factors come into play when determining how much to charge for your lessons.
It's important to remember that not all dance studios are created equal. Some may offer more amenities or have better-trained instructors. Likewise, if you're just starting, you may need to charge less than established studios to compete.
Your Dance Studio’s Location
Location is everything when you’re planning on your pricing structure for your dance studio. The same way that housing prices differ depending on the area you’re in, so too should luxuries such as dance lessons.
For example, a dance studio in London is going to charge a higher price than a similar dance studio in Durham. The prices for everything are always tied to the average wage and cost of living in each location, so your prices should reflect this too.
Location is everything when you’re planning on your pricing structure for your dance studio. The same way that housing prices differ depending on the area you’re in, so too should luxuries such as dance lessons.
For example, a dance studio in London is going to charge a higher price than a similar dance studio in Durham. The prices for everything are always tied to the average wage and cost of living in each location, so your prices should reflect this too.
Location is everything when you’re planning on your pricing structure for your dance studio. The same way that housing prices differ depending on the area you’re in, so too should luxuries such as dance lessons.
For example, a dance studio in London is going to charge a higher price than a similar dance studio in Durham. The prices for everything are always tied to the average wage and cost of living in each location, so your prices should reflect this too.
Location is everything when you’re planning on your pricing structure for your dance studio. The same way that housing prices differ depending on the area you’re in, so too should luxuries such as dance lessons.
For example, a dance studio in London is going to charge a higher price than a similar dance studio in Durham. The prices for everything are always tied to the average wage and cost of living in each location, so your prices should reflect this too.
Location is everything when you’re planning on your pricing structure for your dance studio. The same way that housing prices differ depending on the area you’re in, so too should luxuries such as dance lessons.
For example, a dance studio in London is going to charge a higher price than a similar dance studio in Durham. The prices for everything are always tied to the average wage and cost of living in each location, so your prices should reflect this too.
How To Stay Profitable
While your passion for dance and inspiring the next generation may be the driving force behind starting your dance studio, it is also important to ensure that your business remains profitable.
When setting prices for your dance lessons, you need to strike a balance - charging enough to cover your costs and make a profit while remaining affordable for your target audience.
Here are a few ways to achieve this:
Create a customer profile. Understanding your average customer's budget will help you align your prices accordingly. (Learn more about creating a customer profile in our blog post, ‘Effective Marketing Ideas to Find New Dance Studio Students’.)
Conduct competitor and market research. Analyze what similar businesses in your area are offering and charging to ensure your prices remain competitive.
Use dance management software. Class Manager can help you calculate the cost of running your classes and determine optimal pricing. By tracking attendance, automating billing, managing expenses, and monitoring revenue over time, you can set prices that cover your costs while maintaining a reasonable profit margin.
While your passion for dance and inspiring the next generation may be the driving force behind starting your dance studio, it is also important to ensure that your business remains profitable.
When setting prices for your dance lessons, you need to strike a balance - charging enough to cover your costs and make a profit while remaining affordable for your target audience.
Here are a few ways to achieve this:
Create a customer profile. Understanding your average customer's budget will help you align your prices accordingly. (Learn more about creating a customer profile in our blog post, ‘Effective Marketing Ideas to Find New Dance Studio Students’.)
Conduct competitor and market research. Analyze what similar businesses in your area are offering and charging to ensure your prices remain competitive.
Use dance management software. Class Manager can help you calculate the cost of running your classes and determine optimal pricing. By tracking attendance, automating billing, managing expenses, and monitoring revenue over time, you can set prices that cover your costs while maintaining a reasonable profit margin.
While your passion for dance and inspiring the next generation may be the driving force behind starting your dance studio, it is also important to ensure that your business remains profitable.
When setting prices for your dance lessons, you need to strike a balance - charging enough to cover your costs and make a profit while remaining affordable for your target audience.
Here are a few ways to achieve this:
Create a customer profile. Understanding your average customer's budget will help you align your prices accordingly. (Learn more about creating a customer profile in our blog post, ‘Effective Marketing Ideas to Find New Dance Studio Students’.)
Conduct competitor and market research. Analyze what similar businesses in your area are offering and charging to ensure your prices remain competitive.
Use dance management software. Class Manager can help you calculate the cost of running your classes and determine optimal pricing. By tracking attendance, automating billing, managing expenses, and monitoring revenue over time, you can set prices that cover your costs while maintaining a reasonable profit margin.
While your passion for dance and inspiring the next generation may be the driving force behind starting your dance studio, it is also important to ensure that your business remains profitable.
When setting prices for your dance lessons, you need to strike a balance - charging enough to cover your costs and make a profit while remaining affordable for your target audience.
Here are a few ways to achieve this:
Create a customer profile. Understanding your average customer's budget will help you align your prices accordingly. (Learn more about creating a customer profile in our blog post, ‘Effective Marketing Ideas to Find New Dance Studio Students’.)
Conduct competitor and market research. Analyze what similar businesses in your area are offering and charging to ensure your prices remain competitive.
Use dance management software. Class Manager can help you calculate the cost of running your classes and determine optimal pricing. By tracking attendance, automating billing, managing expenses, and monitoring revenue over time, you can set prices that cover your costs while maintaining a reasonable profit margin.
While your passion for dance and inspiring the next generation may be the driving force behind starting your dance studio, it is also important to ensure that your business remains profitable.
When setting prices for your dance lessons, you need to strike a balance - charging enough to cover your costs and make a profit while remaining affordable for your target audience.
Here are a few ways to achieve this:
Create a customer profile. Understanding your average customer's budget will help you align your prices accordingly. (Learn more about creating a customer profile in our blog post, ‘Effective Marketing Ideas to Find New Dance Studio Students’.)
Conduct competitor and market research. Analyze what similar businesses in your area are offering and charging to ensure your prices remain competitive.
Use dance management software. Class Manager can help you calculate the cost of running your classes and determine optimal pricing. By tracking attendance, automating billing, managing expenses, and monitoring revenue over time, you can set prices that cover your costs while maintaining a reasonable profit margin.
How To Increase Your Prices
Raising your prices is often a necessary, but uncomfortable situation to be in. However, sometimes you just can’t avoid it.
One thing to remember is that, if a family has been sending their child to your classes, and the student is happy, they won’t be deterred by a price increase.
If you are thinking about increasing your prices, it’s important to communicate this with your students and families ahead of the increase, and you can even go a step further explaining as to why.
At the end of the day, as long as you’re offering high-quality lessons, and continue to do so after the price increase, it shouldn’t be a problem.
Raising your prices is often a necessary, but uncomfortable situation to be in. However, sometimes you just can’t avoid it.
One thing to remember is that, if a family has been sending their child to your classes, and the student is happy, they won’t be deterred by a price increase.
If you are thinking about increasing your prices, it’s important to communicate this with your students and families ahead of the increase, and you can even go a step further explaining as to why.
At the end of the day, as long as you’re offering high-quality lessons, and continue to do so after the price increase, it shouldn’t be a problem.
Raising your prices is often a necessary, but uncomfortable situation to be in. However, sometimes you just can’t avoid it.
One thing to remember is that, if a family has been sending their child to your classes, and the student is happy, they won’t be deterred by a price increase.
If you are thinking about increasing your prices, it’s important to communicate this with your students and families ahead of the increase, and you can even go a step further explaining as to why.
At the end of the day, as long as you’re offering high-quality lessons, and continue to do so after the price increase, it shouldn’t be a problem.
Raising your prices is often a necessary, but uncomfortable situation to be in. However, sometimes you just can’t avoid it.
One thing to remember is that, if a family has been sending their child to your classes, and the student is happy, they won’t be deterred by a price increase.
If you are thinking about increasing your prices, it’s important to communicate this with your students and families ahead of the increase, and you can even go a step further explaining as to why.
At the end of the day, as long as you’re offering high-quality lessons, and continue to do so after the price increase, it shouldn’t be a problem.
Raising your prices is often a necessary, but uncomfortable situation to be in. However, sometimes you just can’t avoid it.
One thing to remember is that, if a family has been sending their child to your classes, and the student is happy, they won’t be deterred by a price increase.
If you are thinking about increasing your prices, it’s important to communicate this with your students and families ahead of the increase, and you can even go a step further explaining as to why.
At the end of the day, as long as you’re offering high-quality lessons, and continue to do so after the price increase, it shouldn’t be a problem.
Now You Should Be Clued Up On How To Price Your Dance Lessons
Now You Should Be Clued Up On How To Price Your Dance Lessons
Pricing your dance lessons is about finding the right balance. You need to cover costs, stay competitive, and make a profit without driving students away. Keep track of your expenses, research the market, and adjust your prices as needed.
If you need any further information or help with pricing your classes. Feel free to get in touch with the team at Class Manager, or explore some of our other online resources.
Pricing your dance lessons is about finding the right balance. You need to cover costs, stay competitive, and make a profit without driving students away. Keep track of your expenses, research the market, and adjust your prices as needed.
If you need any further information or help with pricing your classes. Feel free to get in touch with the team at Class Manager, or explore some of our other online resources.
Pricing your dance lessons is about finding the right balance. You need to cover costs, stay competitive, and make a profit without driving students away. Keep track of your expenses, research the market, and adjust your prices as needed.
If you need any further information or help with pricing your classes. Feel free to get in touch with the team at Class Manager, or explore some of our other online resources.
Pricing your dance lessons is about finding the right balance. You need to cover costs, stay competitive, and make a profit without driving students away. Keep track of your expenses, research the market, and adjust your prices as needed.
If you need any further information or help with pricing your classes. Feel free to get in touch with the team at Class Manager, or explore some of our other online resources.
Pricing your dance lessons is about finding the right balance. You need to cover costs, stay competitive, and make a profit without driving students away. Keep track of your expenses, research the market, and adjust your prices as needed.
If you need any further information or help with pricing your classes. Feel free to get in touch with the team at Class Manager, or explore some of our other online resources.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
© Class Manager 2025, All Rights Reserved
Email Us
Contact Sales
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
© Class Manager 2025, All Rights Reserved
Resources
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
© Class Manager 2025, All Rights Reserved
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
© Class Manager 2025, All Rights Reserved
Email Us
Contact Sales
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
© Class Manager 2025, All Rights Reserved