How To Convert Trials To Paying Students
Brooke Bowser
June 20 2025
4 min read
How To Convert Trials To Paying Students
Brooke Bowser
June 20 2025
4 min read
How To Convert Trials To Paying Students
Brooke Bowser
June 20 2025
4 min read
Getting trial students through the door is great, but the real magic happens when you convert them into full-time paying dance students. And here’s the secret: the conversion process doesn’t start after the trial class… It started way before!
Let’s break down each touchpoint and how to make the most of it:
Getting trial students through the door is great, but the real magic happens when you convert them into full-time paying dance students. And here’s the secret: the conversion process doesn’t start after the trial class… It started way before!
Let’s break down each touchpoint and how to make the most of it:
Getting trial students through the door is great, but the real magic happens when you convert them into full-time paying dance students. And here’s the secret: the conversion process doesn’t start after the trial class… It started way before!
Let’s break down each touchpoint and how to make the most of it:
Getting trial students through the door is great, but the real magic happens when you convert them into full-time paying dance students. And here’s the secret: the conversion process doesn’t start after the trial class… It started way before!
Let’s break down each touchpoint and how to make the most of it:
Getting trial students through the door is great, but the real magic happens when you convert them into full-time paying dance students. And here’s the secret: the conversion process doesn’t start after the trial class… It started way before!
Let’s break down each touchpoint and how to make the most of it:
What's covered in this blog post: (Click on the section be taken straight to it)
What's covered in this blog post: (Click on the section be taken straight to it)
What's covered in this blog post: (Click on the section be taken straight to it)
What's covered in this blog post: (Click on the section be taken straight to it)
1) First Impressions
1) First Impressions
1) First Impressions
1) First Impressions
1) First Impressions
Whether it’s through social media, word of mouth, a flyer, or your website, this is the first impression that the potential student has of you and your studio.
Is your messaging clear, fun, and welcoming? Does your branding reflect the feel and atmosphere of your studio? Does it showcase what you offer? (If you only offer baby and toddler classes, for example, you wouldn’t have images showing teenagers.)
Whether it’s through social media, word of mouth, a flyer, or your website, this is the first impression that the potential student has of you and your studio.
Is your messaging clear, fun, and welcoming? Does your branding reflect the feel and atmosphere of your studio? Does it showcase what you offer? (If you only offer baby and toddler classes, for example, you wouldn’t have images showing teenagers.)
Whether it’s through social media, word of mouth, a flyer, or your website, this is the first impression that the potential student has of you and your studio.
Is your messaging clear, fun, and welcoming? Does your branding reflect the feel and atmosphere of your studio? Does it showcase what you offer? (If you only offer baby and toddler classes, for example, you wouldn’t have images showing teenagers.)
Whether it’s through social media, word of mouth, a flyer, or your website, this is the first impression that the potential student has of you and your studio.
Is your messaging clear, fun, and welcoming? Does your branding reflect the feel and atmosphere of your studio? Does it showcase what you offer? (If you only offer baby and toddler classes, for example, you wouldn’t have images showing teenagers.)
Whether it’s through social media, word of mouth, a flyer, or your website, this is the first impression that the potential student has of you and your studio.
Is your messaging clear, fun, and welcoming? Does your branding reflect the feel and atmosphere of your studio? Does it showcase what you offer? (If you only offer baby and toddler classes, for example, you wouldn’t have images showing teenagers.)
2) Booking The Trial
2) Booking The Trial
2) Booking The Trial
2) Booking The Trial
2) Booking The Trial
We’ve covered a lot about trials in our previous blog posts (‘should you offer class trials: the benefits for dance studios’, and ‘free trials, discounted trials or paid for trials? What should a dance studio offer?’)
But, for part of the conversion process it’s important that the booking process for these trials is as simple as possible:
Make sure it’s easy to book a trial - either through an easy to use website or dashboard (if they have to jump through hoops or wait too long for confirmation, they may lose interest)
Make sure that you confirm their booking as soon as possible (bonus point if that is a warm and ‘personalised’ message for them.
We’ve covered a lot about trials in our previous blog posts (‘should you offer class trials: the benefits for dance studios’, and ‘free trials, discounted trials or paid for trials? What should a dance studio offer?’)
But, for part of the conversion process it’s important that the booking process for these trials is as simple as possible:
Make sure it’s easy to book a trial - either through an easy to use website or dashboard (if they have to jump through hoops or wait too long for confirmation, they may lose interest)
Make sure that you confirm their booking as soon as possible (bonus point if that is a warm and ‘personalised’ message for them.
We’ve covered a lot about trials in our previous blog posts (‘should you offer class trials: the benefits for dance studios’, and ‘free trials, discounted trials or paid for trials? What should a dance studio offer?’)
But, for part of the conversion process it’s important that the booking process for these trials is as simple as possible:
Make sure it’s easy to book a trial - either through an easy to use website or dashboard (if they have to jump through hoops or wait too long for confirmation, they may lose interest)
Make sure that you confirm their booking as soon as possible (bonus point if that is a warm and ‘personalised’ message for them.
We’ve covered a lot about trials in our previous blog posts (‘should you offer class trials: the benefits for dance studios’, and ‘free trials, discounted trials or paid for trials? What should a dance studio offer?’)
But, for part of the conversion process it’s important that the booking process for these trials is as simple as possible:
Make sure it’s easy to book a trial - either through an easy to use website or dashboard (if they have to jump through hoops or wait too long for confirmation, they may lose interest)
Make sure that you confirm their booking as soon as possible (bonus point if that is a warm and ‘personalised’ message for them.
We’ve covered a lot about trials in our previous blog posts (‘should you offer class trials: the benefits for dance studios’, and ‘free trials, discounted trials or paid for trials? What should a dance studio offer?’)
But, for part of the conversion process it’s important that the booking process for these trials is as simple as possible:
Make sure it’s easy to book a trial - either through an easy to use website or dashboard (if they have to jump through hoops or wait too long for confirmation, they may lose interest)
Make sure that you confirm their booking as soon as possible (bonus point if that is a warm and ‘personalised’ message for them.
3) The Trial Itself - The BIG One
Now comes the actual trial. Here is what it comes down to. This is your golden opportunity to show them just how special your studio is. And remember, it’s not just about the dancing — it’s about the whole package. So, to help, make sure you:
Greet them at the door — A warm welcome sets the tone.
Give a quick tour — Show them around, introduce them to teachers, students, maybe even a few parents.
Friendly atmosphere — Is your whole studio space inviting? That includes the waiting area!
Engage during class — Teachers and students should say hello, encourage them, and help them feel included.
Chat with parents — If a parent’s there, connect with them too!
Explain how it works — After class, walk them through next steps: schedule, pricing, and how to join.
The goal: make them feel seen, welcomed, and excited to come back!
3) The Trial Itself - The BIG One
Now comes the actual trial. Here is what it comes down to. This is your golden opportunity to show them just how special your studio is. And remember, it’s not just about the dancing — it’s about the whole package. So, to help, make sure you:
Greet them at the door — A warm welcome sets the tone.
Give a quick tour — Show them around, introduce them to teachers, students, maybe even a few parents.
Friendly atmosphere — Is your whole studio space inviting? That includes the waiting area!
Engage during class — Teachers and students should say hello, encourage them, and help them feel included.
Chat with parents — If a parent’s there, connect with them too!
Explain how it works — After class, walk them through next steps: schedule, pricing, and how to join.
The goal: make them feel seen, welcomed, and excited to come back!
3) The Trial Itself - The BIG One
Now comes the actual trial. Here is what it comes down to. This is your golden opportunity to show them just how special your studio is. And remember, it’s not just about the dancing — it’s about the whole package. So, to help, make sure you:
Greet them at the door — A warm welcome sets the tone.
Give a quick tour — Show them around, introduce them to teachers, students, maybe even a few parents.
Friendly atmosphere — Is your whole studio space inviting? That includes the waiting area!
Engage during class — Teachers and students should say hello, encourage them, and help them feel included.
Chat with parents — If a parent’s there, connect with them too!
Explain how it works — After class, walk them through next steps: schedule, pricing, and how to join.
The goal: make them feel seen, welcomed, and excited to come back!
3) The Trial Itself - The BIG One
Now comes the actual trial. Here is what it comes down to. This is your golden opportunity to show them just how special your studio is. And remember, it’s not just about the dancing — it’s about the whole package. So, to help, make sure you:
Greet them at the door — A warm welcome sets the tone.
Give a quick tour — Show them around, introduce them to teachers, students, maybe even a few parents.
Friendly atmosphere — Is your whole studio space inviting? That includes the waiting area!
Engage during class — Teachers and students should say hello, encourage them, and help them feel included.
Chat with parents — If a parent’s there, connect with them too!
Explain how it works — After class, walk them through next steps: schedule, pricing, and how to join.
The goal: make them feel seen, welcomed, and excited to come back!
3) The Trial Itself - The BIG One
Now comes the actual trial. Here is what it comes down to. This is your golden opportunity to show them just how special your studio is. And remember, it’s not just about the dancing — it’s about the whole package. So, to help, make sure you:
Greet them at the door — A warm welcome sets the tone.
Give a quick tour — Show them around, introduce them to teachers, students, maybe even a few parents.
Friendly atmosphere — Is your whole studio space inviting? That includes the waiting area!
Engage during class — Teachers and students should say hello, encourage them, and help them feel included.
Chat with parents — If a parent’s there, connect with them too!
Explain how it works — After class, walk them through next steps: schedule, pricing, and how to join.
The goal: make them feel seen, welcomed, and excited to come back!
4) Keep The Conversation Going
Just because the trial is over, that doesn’t mean that your work is finished. Don’t let them walk away and never hear from you again. Make sure you’re following up with them, either via a follow up email or SMS message.
Now is a good time to:
Answer any questions they may have
Offer an incentive (e.g. discounted sign-up, free merch, a second free class) - this works well if they’re a little on the fence about joining. But remember you don’t want to beg them to join your studio, these are just friendly nudges.
Remind them of how to join - keep it personal and friendly — not salesy.
4) Keep The Conversation Going
Just because the trial is over, that doesn’t mean that your work is finished. Don’t let them walk away and never hear from you again. Make sure you’re following up with them, either via a follow up email or SMS message.
Now is a good time to:
Answer any questions they may have
Offer an incentive (e.g. discounted sign-up, free merch, a second free class) - this works well if they’re a little on the fence about joining. But remember you don’t want to beg them to join your studio, these are just friendly nudges.
Remind them of how to join - keep it personal and friendly — not salesy.
4) Keep The Conversation Going
Just because the trial is over, that doesn’t mean that your work is finished. Don’t let them walk away and never hear from you again. Make sure you’re following up with them, either via a follow up email or SMS message.
Now is a good time to:
Answer any questions they may have
Offer an incentive (e.g. discounted sign-up, free merch, a second free class) - this works well if they’re a little on the fence about joining. But remember you don’t want to beg them to join your studio, these are just friendly nudges.
Remind them of how to join - keep it personal and friendly — not salesy.
4) Keep The Conversation Going
Just because the trial is over, that doesn’t mean that your work is finished. Don’t let them walk away and never hear from you again. Make sure you’re following up with them, either via a follow up email or SMS message.
Now is a good time to:
Answer any questions they may have
Offer an incentive (e.g. discounted sign-up, free merch, a second free class) - this works well if they’re a little on the fence about joining. But remember you don’t want to beg them to join your studio, these are just friendly nudges.
Remind them of how to join - keep it personal and friendly — not salesy.
4) Keep The Conversation Going
Just because the trial is over, that doesn’t mean that your work is finished. Don’t let them walk away and never hear from you again. Make sure you’re following up with them, either via a follow up email or SMS message.
Now is a good time to:
Answer any questions they may have
Offer an incentive (e.g. discounted sign-up, free merch, a second free class) - this works well if they’re a little on the fence about joining. But remember you don’t want to beg them to join your studio, these are just friendly nudges.
Remind them of how to join - keep it personal and friendly — not salesy.
5) Don't Take It Personally
Not every trial turns into a full-time student — and that’s totally normal. Don’t take it personally!
But do take it as a chance to learn: Kindly ask them why they chose not to continue. Maybe it was the schedule, the style of class, or something you could improve.
Good feedback is like gold dust and helps you to continue to grow and improve your business. You never know, people may come back later if you’ve stayed kind and open.
5) Don't Take It Personally
Not every trial turns into a full-time student — and that’s totally normal. Don’t take it personally!
But do take it as a chance to learn: Kindly ask them why they chose not to continue. Maybe it was the schedule, the style of class, or something you could improve.
Good feedback is like gold dust and helps you to continue to grow and improve your business. You never know, people may come back later if you’ve stayed kind and open.
5) Don't Take It Personally
Not every trial turns into a full-time student — and that’s totally normal. Don’t take it personally!
But do take it as a chance to learn: Kindly ask them why they chose not to continue. Maybe it was the schedule, the style of class, or something you could improve.
Good feedback is like gold dust and helps you to continue to grow and improve your business. You never know, people may come back later if you’ve stayed kind and open.
5) Don't Take It Personally
Not every trial turns into a full-time student — and that’s totally normal. Don’t take it personally!
But do take it as a chance to learn: Kindly ask them why they chose not to continue. Maybe it was the schedule, the style of class, or something you could improve.
Good feedback is like gold dust and helps you to continue to grow and improve your business. You never know, people may come back later if you’ve stayed kind and open.
5) Don't Take It Personally
Not every trial turns into a full-time student — and that’s totally normal. Don’t take it personally!
But do take it as a chance to learn: Kindly ask them why they chose not to continue. Maybe it was the schedule, the style of class, or something you could improve.
Good feedback is like gold dust and helps you to continue to grow and improve your business. You never know, people may come back later if you’ve stayed kind and open.
Is There A Tool That Can Help Convert Trialing Students?
We thought you would never ask! Class Manager makes it easy to manage and convert your trial students from the very first step.
Simple sign-up – An intuitive dashboard lets families book trial classes quickly and easily.
Seamless communication – Send pre- and post-trial messages to keep families engaged.
Track progress – Easily follow each student’s journey and see who’s ready to join.
From start to finish, Class Manager helps you stay organized and focused on what matters most, growing your studio.
Want to see the software in action? Book a demo with our dedicated team.
Want some more information about running a dance studio, planning lessons, and more?
See our blog posts
One-to-one dance lessons: should you do it? From a dance teacher’s perspective
Balancing creativity & business: how dance studio owners manage both worlds
Your summer studio maintenance checklist: what to check and when
Is There A Tool That Can Help Convert Trialing Students?
We thought you would never ask! Class Manager makes it easy to manage and convert your trial students from the very first step.
Simple sign-up – An intuitive dashboard lets families book trial classes quickly and easily.
Seamless communication – Send pre- and post-trial messages to keep families engaged.
Track progress – Easily follow each student’s journey and see who’s ready to join.
From start to finish, Class Manager helps you stay organized and focused on what matters most, growing your studio.
Want to see the software in action? Book a demo with our dedicated team.
Want some more information about running a dance studio, planning lessons, and more?
See our blog posts
One-to-one dance lessons: should you do it? From a dance teacher’s perspective
Balancing creativity & business: how dance studio owners manage both worlds
Your summer studio maintenance checklist: what to check and when
Is There A Tool That Can Help Convert Trialing Students?
We thought you would never ask! Class Manager makes it easy to manage and convert your trial students from the very first step.
Simple sign-up – An intuitive dashboard lets families book trial classes quickly and easily.
Seamless communication – Send pre- and post-trial messages to keep families engaged.
Track progress – Easily follow each student’s journey and see who’s ready to join.
From start to finish, Class Manager helps you stay organized and focused on what matters most, growing your studio.
Want to see the software in action? Book a demo with our dedicated team.
Want some more information about running a dance studio, planning lessons, and more?
See our blog posts
One-to-one dance lessons: should you do it? From a dance teacher’s perspective
Balancing creativity & business: how dance studio owners manage both worlds
Your summer studio maintenance checklist: what to check and when
Is There A Tool That Can Help Convert Trialing Students?
We thought you would never ask! Class Manager makes it easy to manage and convert your trial students from the very first step.
Simple sign-up – An intuitive dashboard lets families book trial classes quickly and easily.
Seamless communication – Send pre- and post-trial messages to keep families engaged.
Track progress – Easily follow each student’s journey and see who’s ready to join.
From start to finish, Class Manager helps you stay organized and focused on what matters most, growing your studio.
Want to see the software in action? Book a demo with our dedicated team.
Want some more information about running a dance studio, planning lessons, and more?
See our blog posts
One-to-one dance lessons: should you do it? From a dance teacher’s perspective
Balancing creativity & business: how dance studio owners manage both worlds
Your summer studio maintenance checklist: what to check and when
Is There A Tool That Can Help Convert Trialing Students?
We thought you would never ask! Class Manager makes it easy to manage and convert your trial students from the very first step.
Simple sign-up – An intuitive dashboard lets families book trial classes quickly and easily.
Seamless communication – Send pre- and post-trial messages to keep families engaged.
Track progress – Easily follow each student’s journey and see who’s ready to join.
From start to finish, Class Manager helps you stay organized and focused on what matters most, growing your studio.
Want to see the software in action? Book a demo with our dedicated team.
Want some more information about running a dance studio, planning lessons, and more?
See our blog posts
One-to-one dance lessons: should you do it? From a dance teacher’s perspective
Balancing creativity & business: how dance studio owners manage both worlds
Your summer studio maintenance checklist: what to check and when
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
© Class Manager 2025, All Rights Reserved
Resources
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
© Class Manager 2025, All Rights Reserved
Email Us
Contact Sales
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
© Class Manager 2025, All Rights Reserved
Email Us
Contact Sales
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
© Class Manager 2025, All Rights Reserved