How To Build A Referral Scheme For Your Dance Studio
Rebekah Dixon
February 17 2025
5 min read
How To Build A Referral Scheme For Your Dance Studio
Rebekah Dixon
February 17 2025
5 min read
How To Build A Referral Scheme For Your Dance Studio
Rebekah Dixon
February 17 2025
5 min read
Does your dance studio operate a referral scheme? If not, why not?
We all know that word-of-mouth is one of the most effective ways of growing your dance studio and how to attract new families. So, why not incentivize your students to invite their friends and family along? Typically, it can cost 5 to 7 times more to acquire a new customer when using traditional marketing methods, than it does to keep one.
But, with a referral scheme, you can grow your studio at a fraction of the cost. The trick is implementing a good referral program.
Does your dance studio operate a referral scheme? If not, why not?
We all know that word-of-mouth is one of the most effective ways of growing your dance studio and how to attract new families. So, why not incentivize your students to invite their friends and family along? Typically, it can cost 5 to 7 times more to acquire a new customer when using traditional marketing methods, than it does to keep one.
But, with a referral scheme, you can grow your studio at a fraction of the cost. The trick is implementing a good referral program.
Does your dance studio operate a referral scheme? If not, why not?
We all know that word-of-mouth is one of the most effective ways of growing your dance studio and how to attract new families. So, why not incentivize your students to invite their friends and family along? Typically, it can cost 5 to 7 times more to acquire a new customer when using traditional marketing methods, than it does to keep one.
But, with a referral scheme, you can grow your studio at a fraction of the cost. The trick is implementing a good referral program.
Does your dance studio operate a referral scheme? If not, why not?
We all know that word-of-mouth is one of the most effective ways of growing your dance studio and how to attract new families. So, why not incentivize your students to invite their friends and family along? Typically, it can cost 5 to 7 times more to acquire a new customer when using traditional marketing methods, than it does to keep one.
But, with a referral scheme, you can grow your studio at a fraction of the cost. The trick is implementing a good referral program.
Does your dance studio operate a referral scheme? If not, why not?
We all know that word-of-mouth is one of the most effective ways of growing your dance studio and how to attract new families. So, why not incentivize your students to invite their friends and family along? Typically, it can cost 5 to 7 times more to acquire a new customer when using traditional marketing methods, than it does to keep one.
But, with a referral scheme, you can grow your studio at a fraction of the cost. The trick is implementing a good referral program.
What Is a Referral Scheme?
Before we go into the nitty-gritty aspects of setting up a referral scheme, let’s first cover what it is.
A referral scheme or program is an innovative and cost-effective way to build your dance studio’s student enrollments through word-of-mouth recommendation by rewarding those who bring in new customers.
So, for your dance studio, if a family or student brings along a family member, friend, or neighbor, you would have a pre-existing reward scheme in place that the student would benefit from.
What Is a Referral Scheme?
Before we go into the nitty-gritty aspects of setting up a referral scheme, let’s first cover what it is.
A referral scheme or program is an innovative and cost-effective way to build your dance studio’s student enrollments through word-of-mouth recommendation by rewarding those who bring in new customers.
So, for your dance studio, if a family or student brings along a family member, friend, or neighbor, you would have a pre-existing reward scheme in place that the student would benefit from.
What Is a Referral Scheme?
Before we go into the nitty-gritty aspects of setting up a referral scheme, let’s first cover what it is.
A referral scheme or program is an innovative and cost-effective way to build your dance studio’s student enrollments through word-of-mouth recommendation by rewarding those who bring in new customers.
So, for your dance studio, if a family or student brings along a family member, friend, or neighbor, you would have a pre-existing reward scheme in place that the student would benefit from.
What Is a Referral Scheme?
Before we go into the nitty-gritty aspects of setting up a referral scheme, let’s first cover what it is.
A referral scheme or program is an innovative and cost-effective way to build your dance studio’s student enrollments through word-of-mouth recommendation by rewarding those who bring in new customers.
So, for your dance studio, if a family or student brings along a family member, friend, or neighbor, you would have a pre-existing reward scheme in place that the student would benefit from.
What Is a Referral Scheme?
Before we go into the nitty-gritty aspects of setting up a referral scheme, let’s first cover what it is.
A referral scheme or program is an innovative and cost-effective way to build your dance studio’s student enrollments through word-of-mouth recommendation by rewarding those who bring in new customers.
So, for your dance studio, if a family or student brings along a family member, friend, or neighbor, you would have a pre-existing reward scheme in place that the student would benefit from.
Why Do Referral Schemes Work?
Referral schemes work and are often incredibly effective as people like to buy from people. Especially from someone they know and trust.
Look at it this way, if your friend recently came back from a spa weekend, completely refreshed and speaking highly of the spa hotel they had visited. The next time you’re booking a spa weekend, you’re likely to ask your friend where they went and then book the same place.
Similarly, the same applies to your dance studio. If your students recommend you as a trustworthy and reputable place to enjoy and learn dance, then you’ll likely see new visitors join your studio.
Referral schemes work and are often incredibly effective as people like to buy from people. Especially from someone they know and trust.
Look at it this way, if your friend recently came back from a spa weekend, completely refreshed and speaking highly of the spa hotel they had visited. The next time you’re booking a spa weekend, you’re likely to ask your friend where they went and then book the same place.
Similarly, the same applies to your dance studio. If your students recommend you as a trustworthy and reputable place to enjoy and learn dance, then you’ll likely see new visitors join your studio.
Referral schemes work and are often incredibly effective as people like to buy from people. Especially from someone they know and trust.
Look at it this way, if your friend recently came back from a spa weekend, completely refreshed and speaking highly of the spa hotel they had visited. The next time you’re booking a spa weekend, you’re likely to ask your friend where they went and then book the same place.
Similarly, the same applies to your dance studio. If your students recommend you as a trustworthy and reputable place to enjoy and learn dance, then you’ll likely see new visitors join your studio.
Referral schemes work and are often incredibly effective as people like to buy from people. Especially from someone they know and trust.
Look at it this way, if your friend recently came back from a spa weekend, completely refreshed and speaking highly of the spa hotel they had visited. The next time you’re booking a spa weekend, you’re likely to ask your friend where they went and then book the same place.
Similarly, the same applies to your dance studio. If your students recommend you as a trustworthy and reputable place to enjoy and learn dance, then you’ll likely see new visitors join your studio.
Referral schemes work and are often incredibly effective as people like to buy from people. Especially from someone they know and trust.
Look at it this way, if your friend recently came back from a spa weekend, completely refreshed and speaking highly of the spa hotel they had visited. The next time you’re booking a spa weekend, you’re likely to ask your friend where they went and then book the same place.
Similarly, the same applies to your dance studio. If your students recommend you as a trustworthy and reputable place to enjoy and learn dance, then you’ll likely see new visitors join your studio.
How To Build A Referral Scheme For Your Dance Studio
There are a lot of things to consider when building a referral scheme for your dance studio:
Decide what the parameters for your referrals are. When, and how are you going to reward referrals?
How are you going to keep track of your referrals?
How will you market your new referral scheme to your existing members?
But, don’t worry, we’re here to help you, so let’s break it down.
There are a lot of things to consider when building a referral scheme for your dance studio:
Decide what the parameters for your referrals are. When, and how are you going to reward referrals?
How are you going to keep track of your referrals?
How will you market your new referral scheme to your existing members?
But, don’t worry, we’re here to help you, so let’s break it down.
There are a lot of things to consider when building a referral scheme for your dance studio:
Decide what the parameters for your referrals are. When, and how are you going to reward referrals?
How are you going to keep track of your referrals?
How will you market your new referral scheme to your existing members?
But, don’t worry, we’re here to help you, so let’s break it down.
There are a lot of things to consider when building a referral scheme for your dance studio:
Decide what the parameters for your referrals are. When, and how are you going to reward referrals?
How are you going to keep track of your referrals?
How will you market your new referral scheme to your existing members?
But, don’t worry, we’re here to help you, so let’s break it down.
There are a lot of things to consider when building a referral scheme for your dance studio:
Decide what the parameters for your referrals are. When, and how are you going to reward referrals?
How are you going to keep track of your referrals?
How will you market your new referral scheme to your existing members?
But, don’t worry, we’re here to help you, so let’s break it down.
Setting Up Your Dance Studio Referral Rewards
When it comes to rewarding current customers for bringing in new students, it’s important to show your existing customers that you’re grateful for their referral, but not to reward them prematurely. It’s a fine line.
In most cases, you won’t provide your incentive reward until after that referee has signed up for X amount of classes and started paying for your services.
Once that is done, you should reward the student who bought them in. Rewards will differ from studio to studio. An example of these rewards can include:
When it comes to rewarding current customers for bringing in new students, it’s important to show your existing customers that you’re grateful for their referral, but not to reward them prematurely. It’s a fine line.
In most cases, you won’t provide your incentive reward until after that referee has signed up for X amount of classes and started paying for your services.
Once that is done, you should reward the student who bought them in. Rewards will differ from studio to studio. An example of these rewards can include:
When it comes to rewarding current customers for bringing in new students, it’s important to show your existing customers that you’re grateful for their referral, but not to reward them prematurely. It’s a fine line.
In most cases, you won’t provide your incentive reward until after that referee has signed up for X amount of classes and started paying for your services.
Once that is done, you should reward the student who bought them in. Rewards will differ from studio to studio. An example of these rewards can include:
When it comes to rewarding current customers for bringing in new students, it’s important to show your existing customers that you’re grateful for their referral, but not to reward them prematurely. It’s a fine line.
In most cases, you won’t provide your incentive reward until after that referee has signed up for X amount of classes and started paying for your services.
Once that is done, you should reward the student who bought them in. Rewards will differ from studio to studio. An example of these rewards can include:
When it comes to rewarding current customers for bringing in new students, it’s important to show your existing customers that you’re grateful for their referral, but not to reward them prematurely. It’s a fine line.
In most cases, you won’t provide your incentive reward until after that referee has signed up for X amount of classes and started paying for your services.
Once that is done, you should reward the student who bought them in. Rewards will differ from studio to studio. An example of these rewards can include:
Students & Class Bookings
Referral Reward
One Student - One class a Week
Free studio merchandise
One Student - More than one class a week
15% lesson discount
Two Students - One class a week
20% lesson discount
Two Students - More than one class a week
30% lesson discount
Students & Class Bookings
Referral Reward
One Student - One class a Week
Free studio merchandise
One Student - More than one class a week
15% lesson discount
Two Students - One class a week
20% lesson discount
Two Students - More than one class a week
30% lesson discount
Students & Class Bookings
Referral Reward
One Student - One class a Week
Free studio merchandise
One Student - More than one class a week
15% lesson discount
Two Students - One class a week
20% lesson discount
Two Students - More than one class a week
30% lesson discount
Keeping Track Of Referrals
For a referral scheme to work, it’s important to keep track of your data and students. Knowing who recommends whom, and how many referrals they’ve brought your way.
While this may sound daunting, class management software, like Class Manager, can help you manage and keep track of any new enrollments.
For a referral scheme to work, it’s important to keep track of your data and students. Knowing who recommends whom, and how many referrals they’ve brought your way.
While this may sound daunting, class management software, like Class Manager, can help you manage and keep track of any new enrollments.
For a referral scheme to work, it’s important to keep track of your data and students. Knowing who recommends whom, and how many referrals they’ve brought your way.
While this may sound daunting, class management software, like Class Manager, can help you manage and keep track of any new enrollments.
For a referral scheme to work, it’s important to keep track of your data and students. Knowing who recommends whom, and how many referrals they’ve brought your way.
While this may sound daunting, class management software, like Class Manager, can help you manage and keep track of any new enrollments.
For a referral scheme to work, it’s important to keep track of your data and students. Knowing who recommends whom, and how many referrals they’ve brought your way.
While this may sound daunting, class management software, like Class Manager, can help you manage and keep track of any new enrollments.
Let Your Students Know About Your New Rewards Schemes
You can do this in a range of ways:
Send an email to all of your existing students (made easier with communication tools like Class Manager).
Post an update on your social media accounts. While this makes the information public for potential new students, it can be both positive and negative.
Send flyers to all of your existing students.
Verbally communicate the new scheme to your members after lessons, but we recommend following this up with written communication.
Let Your Students Know About Your New Rewards Schemes
You can do this in a range of ways:
Send an email to all of your existing students (made easier with communication tools like Class Manager).
Post an update on your social media accounts. While this makes the information public for potential new students, it can be both positive and negative.
Send flyers to all of your existing students.
Verbally communicate the new scheme to your members after lessons, but we recommend following this up with written communication.
Let Your Students Know About Your New Rewards Schemes
You can do this in a range of ways:
Send an email to all of your existing students (made easier with communication tools like Class Manager).
Post an update on your social media accounts. While this makes the information public for potential new students, it can be both positive and negative.
Send flyers to all of your existing students.
Verbally communicate the new scheme to your members after lessons, but we recommend following this up with written communication.
Let Your Students Know About Your New Rewards Schemes
You can do this in a range of ways:
Send an email to all of your existing students (made easier with communication tools like Class Manager).
Post an update on your social media accounts. While this makes the information public for potential new students, it can be both positive and negative.
Send flyers to all of your existing students.
Verbally communicate the new scheme to your members after lessons, but we recommend following this up with written communication.
Let Your Students Know About Your New Rewards Schemes
You can do this in a range of ways:
Send an email to all of your existing students (made easier with communication tools like Class Manager).
Post an update on your social media accounts. While this makes the information public for potential new students, it can be both positive and negative.
Send flyers to all of your existing students.
Verbally communicate the new scheme to your members after lessons, but we recommend following this up with written communication.
See Your Studio Grow
Now that you have a referral system in place for your dance studio, you can sit back and enjoy watching your studio grow.
If you need any help in managing your studio and ensuring you're not spending too much of your free time on admin, see our blog post, 'Reduce Admin Time, Focus on Dance’ for additional help and advice.
Now that you have a referral system in place for your dance studio, you can sit back and enjoy watching your studio grow.
If you need any help in managing your studio and ensuring you're not spending too much of your free time on admin, see our blog post, 'Reduce Admin Time, Focus on Dance’ for additional help and advice.
Now that you have a referral system in place for your dance studio, you can sit back and enjoy watching your studio grow.
If you need any help in managing your studio and ensuring you're not spending too much of your free time on admin, see our blog post, 'Reduce Admin Time, Focus on Dance’ for additional help and advice.
Now that you have a referral system in place for your dance studio, you can sit back and enjoy watching your studio grow.
If you need any help in managing your studio and ensuring you're not spending too much of your free time on admin, see our blog post, 'Reduce Admin Time, Focus on Dance’ for additional help and advice.
Now that you have a referral system in place for your dance studio, you can sit back and enjoy watching your studio grow.
If you need any help in managing your studio and ensuring you're not spending too much of your free time on admin, see our blog post, 'Reduce Admin Time, Focus on Dance’ for additional help and advice.
See our past guides and blog posts online to learn more:
See our past guides and blog posts online to learn more:
See our past guides and blog posts online to learn more:
See our past guides and blog posts online to learn more:
See our past guides and blog posts online to learn more:
© Class Manager 2025, All Rights Reserved
© Class Manager 2025, All Rights Reserved
© Class Manager 2025, All Rights Reserved
© Class Manager 2025, All Rights Reserved